Here’s a humorous video from Google – but also one with a serious message:
The underlying message is that if you’re serious about selling stuff on the Internet, you need to be aware of the many “exit ramps” your customers might be taking before they complete the sale. More importantly, you need to know which they are taking, so you can take steps to address them.
This is an ad for Google’s own analytics tool, which you should definitely be using on your Web site. But even if you don’t go to the extent of testing and measuring using Google Analytics, you can learn a lot by simply examining your customer’s path through your Web site and identifying possible obstacles to them completing the transaction.
Andrew O’Brien, Trevor Dixon and Steve Major – the brains behind Trusted Authority Partners – have created this entertaining video about the importance of being a trusted authority:
The parody news Web service The Onion brings this hilarious short video about what might happen if the Internet failed:
It’s a joke, of course; but it carries with it more than a grain of truth!
One of my favourite bloggers is psychologist Richard Wiseman, who explains psychology in a fun and interesting way.
This is my last post for the year, and it’s Christmas Eve, so I’ll share one of his recent posts: Ten science stunts and tricks for Christmas:
I wish you the best for a safe and happy Christmas, and for great success in 2011.
Of course, we all now know the Internet is here to stay. But this belief wasn’t always commonplace. I remember in the early years of my Web design company, some people were asking questions like, “Is this Internet thing just a fad?”
In 1995, Newsweek magazine ran an article by Clifford Stoll, predicting the imminent death of the Internet. It’s a fun read.
To his credit, Stoll himself has taken this in good grace and good humour – and you can read his response there as well.