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Posts Tagged ‘Positioning’

Eagle Waves Radio – Online Positioning

 12th November 2013 by gihan

Personal branding and positioning

I was in Sydney recently for some keynote presentations and consulting, and I was invited by bureau owner and entrepreneur Debbie Carr to appear on her weekly BizHealth segment on Eagle Waves Radio. Their theme for the week was personal branding

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Making Things Happen

 1st November 2013 by gihan

In this episode, we focus on getting things done and making things happen. Interview with Tony Fountain, segment from Eagle Waves Radio, and Chris Pudney on how to get focussed.

In this episode, we focus on getting things done and making things

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Make More Sales By Establishing Your Credentials

 25th July 2013 by gihan

Above the Peers

Before somebody buys from your Web site, they want to know there’s a reputable business behind it. In the era of social media and personal branding, this usually means they want to know something about the people running the business

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The Internet Has Changed The Way We Buy … Everything

 3rd June 2013 by gihan

Cash And Smile

The Internet has changed the entire buying process – and it affects you, even if you don’t sell anything online. Barry Trailer and Jim Dickie, writing in the Harvard Business Review, put it this way:

“Buyers have always had a buy cycle

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Taming The E-Mail Tiger

 1st February 2013 by gihan

E-mail and productivity specialist Steuart Snooks talks about the importance of thinking carefully when writing your e-mail.

Listen to the episode here:

Download the MP3 file here

Out of Office: Building Your Personal Brand

In this conversation, Chris Pudney and I describe some

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Out of Office: Brand You

 31st January 2013 by gihan

Brand You

Whether we’re employees or business owners, it’s more important than ever before for us to create our personal brand.

Listen to the episode here:

Download the MP3 file here

Buy the book here

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Personal Branding

 4th January 2013 by gihan

Join brand expert Michael Neaylon talking about personal branding, and we also look at eight trends and predictions for Out of Office work in 2013.

Listen to the episode here:

Download the MP3 file here

Personal Branding – with Michael Neaylon

Join brand expert Michael Neaylon

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Value Longevity

 5th November 2012 by gihan

One of my clients mentioned to me recently that some of the articles he published online over a decade ago are getting better ranking in Google than his more recent stuff. This is despite the fact that the old articles are on an old Web site that

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Positioning

 1st November 2012 by gihan

In this episode, we look at the importance of positioning: How to be seen as an authority in your field, so you can attract business easily and effortlessly.

Listen to the episode here:

Download the MP3 file here

The Positioning Matrix – with Matt Church

The Positioning Matrix

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The Dirty Little Secret of Online Authors

 10th October 2012 by gihan

I recently finished reading a fascinating little book, “How They Did It: 25 bloggers, authors and writers share all their secrets about earning a living and how you can do it too.”, by Diana Bocco. Bocco has asked 25 full-time

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