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Posts Tagged ‘Product strategy’

Five Easy Ways to Add Value to Your Presentations

 4th June 2012 by gihan

In a webinar last month, I spoke about how you could take a single idea, convert it into many information products, and use them to add value to your existing presentations, workshops, coaching sessions or other products (If you missed that webinar

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>Why You Should Launch Products In Bundles

 14th March 2012 by gihan

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Whenever you create a new information product – whether it’s a book, e-book, audio program or even a full membership site – don’t stop at just that product. Instead, spin your product into different forms, and sell them

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>The World Doesn’t Need Another Bad Book

 2nd December 2008 by gihan

>Despite my science and engineering background, I’ve never been a devotee of Star Wars, Star Trek or much other science fiction. However, as a teenager I do remember being a big fan of Doctor Who (Yes, I know that’s

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>Create High-Value Low-Cost Products

 15th September 2008 by gihan

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I first started using the Web in its early days (which was only as far back as 1994). There was no Amazon.com, people were just starting to put Web addresses in e-mail, and Yahoo was just a small Web site being operated by two university students

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>A Lesson from the Golden Age of Cinema

 9th September 2008 by gihan

>When I was travelling back from Auckland to Perth recently, I was watching the greatest movie of all time on my iPod. The movie, of course, is Casablanca:

It struck me that the last time I was watching this movie, it was at an outdoor cinema

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>Spin One Idea Into Dozens of Products

 29th July 2008 by gihan

>Last week, a new consulting client was telling me how much material he’s written – and how poorly he’s leveraging it. His PC is full of old newsletter articles, half-completed book chapters, workshop handouts, one-page tip sheets

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