Tap Into the Power of Teleseminars

If you'd like to tap into the power of using teleseminars to sell your message, your products and yourself ... you've come to the right place!

My program Tell The World gives you the entire step-by-step system for preparing and presenting your own teleseminars.

I'll show you how to get started, what technology to use, how to prepare, how to provide appropriate handouts, how to manage the Q&A session, how to take payments, and more.

Is this right for you?

It is if you're an infopreneur - that is, a speaker, trainer, coach, facilitator, author, consultant or other "information experts".

Why? Because there are three reasons why teleseminars are ideal for infopreneurs:

High content: You can deliver high-on-content, low-on-fluff material that delivers value and sells. Most teleseminar presenters can't, so they make long, boring sales pitches that turn off their audience.
Comfortable with presentations: If you're an infopreneur, you're used to making presentations. After all, that's the heart and soul of your business. That puts you way ahead of most teleseminar presenters, who are scared of public speaking, especially in the unfamiliar teleseminar format.
New income streams: It's difficult to make money purely from teleseminars, so most people who try it fail and give up. But as an infopreneur, you can use teleseminars to add to your current income streams, rather than trying to build them as an independent business.

Why me?

I've listened to dozens of teleseminars, on a range of topics and in a variety of formats. I've stayed up late at night to call in for U.S.-based teleseminars that are run in their mornings; and woke up early for others that run in their evenings. I've listened to some of them live; I've downloaded many others that have been recorded for later use.

I regularly conduct my own teleseminars. I usually do them from the comfort of my office. However, I've done them when I've been away from home, on a mobile phone using a phone card to call an international phone number!

Things usually go smoothly, but occasionally something goes wrong. I've hosted a teleseminar where the participants suddenly couldn't hear me - for no reason at all. And I've hosted another where the entire line dropped out part-way through. So I've had my share of technical glitches.

Now I'm using this experience to put together this guide for you. I've put together a step-by-step process to help you make teleseminars work for you. My goal is for you to be comfortable with the technology so you can focus on the content and delivery.

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Why bother learning about teleseminars?

I'll give you 20 reasons why teleseminars might be just right for you and your audience ...

Low time overheads: As I've already mentioned, there's no travel time, waiting time, time stuck in traffic, or any other wasted time. This is a huge benefit for many people in today's time-poor world.
No geographical boundaries: Theoretically, you can reach the world, not just your own town, city or country. In practice, you'll be limited by the reach of your marketing. However, there are no technical restrictions.
Build loyalty with existing clients: Offer teleseminars to keep in touch with your clients. It's an easy, low-cost leveraged way to add value and maintain your relationship.
Invite prospects to attend: Invite prospects to attend a teleseminar as a guest. It's a low-cost way to give them an experience of you before they "buy" you.
Run it with small numbers: Even if you only have a small group, you can still conduct an effective teleseminar. You don't have to worry about getting minimum numbers to manage venues, handouts, catering and the like.
Run it with big numbers: At the other end of the scale, you can run effective teleseminars with large numbers as well. Again, you don't have to worry about finding and booking a suitable venue, managing catering, allowing for parking, arranging the room, printing (or carrying!) enough handouts, and the like.
Record it to create instant products: The teleseminar services I'll show you have a recording feature built in, so recording your teleseminar is a breeze. You can then turn that recording into a product - typically a CD, MP3 file or podcast.
Give people more access to you: As you get busier, your clients, prospects and colleagues will find it harder - and more expensive - to get access to you. A teleseminar is a low-cost way to interact with many people at the same time, while still offering great value.
Low-cost event: Apart from the cost of your own time, a teleseminar is an extremely low-cost event. It's literally the cost of a telephone call. Even if you're using an international teleseminar service, a one-hour teleseminar will only cost you a few dollars.
Point of difference: Although teleseminars have been common for a few years, few infopreneurs are using them; and even fewer are using them well. You can stand out by adding them to your service mix.
Make a difference: If you're passionate about your area of expertise, a teleseminar is an excellent way of reaching out to those who need to hear about it. Because of the global possibilities, you can reach people beyond your borders. And because of the low cost, you can reach people who wouldn't be able to afford your other services.
Do market research: Before each teleseminar, survey the attendees to discover their biggest questions, concerns, challenges and aspirations about your topic. This becomes invaluable market research for you, not just for the teleseminar itself but for your business in general.
Test out new material: A teleseminar is an excellent vehicle for testing new material before using it in other modes. Because it's less visual and less interactive than other modes, you can focus on the content, structure and flow. You can test new material and ask for feedback. You can even use copious notes, mind maps and other speaker aids, because you're presenting from the privacy of your office.
Live access for members-only site: If you run a membership site, you'll be providing electronic resources for your members. However, it's easy to lose the person connection, which might have been the reason they signed up in the first place. One way to get back that personal connection, and still do it in a leveraged way, is through teleseminars.
Provide product support: If you sell products, conduct teleseminars from time to time for customers. Use them to answer their questions, explain how they can use the product more effectively, and get feedback for future enhancements.
Supplement live events: Some teleseminars will replace live events, while others supplement them. For example, if you run a training program, it's easy to offer a follow-up teleseminar for participants, say, 90 days later.
Expose your database to guest experts: You don't have to be the star of all your teleseminars. It's the ideal format for you to interview somebody else - somebody who serves the same market, but with a different area of expertise - and have everybody else on the call "eavesdrop" on your conversation.
Expose joint venture partners to your database: If you have a strong database and you know somebody else with a product ideally suited for that database, interview them as a guest on a teleseminar. Because of the personal interaction, this is more effective than, say, just promoting their product in your newsletter or on your Web site.
Easy to offer as a bonus / incentive: Teleseminars have the two characteristics of ideal bonus products: Low marginal cost (in other words, it costs almost nothing to have an extra person on the call) and high value. So it's easy to offer a teleseminar "seat" to anybody for any reason - for example, as a bonus for somebody who buys a product by a certain date; or an incentive for clients to make a booking before the end of the financial year.
Short lead time: Because the logistics of teleseminars are so simple, you don't have to plan them months in advance. You don't have to book things like venues, flights and accommodation.

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What will you learn?

In the "Tell The World" program, you will learn how to:

Add visual and kinesthetic techniques to an auditory environment, so you can engage your audience fully.
Set and control the agenda of your call, so that you remain in control at all times and achieve your objectives.
Understand the mechanics of having attendees from around the world in relation to using phone lines and/or VoiP, so the technology becomes easy for everybody on the call.
Get people to sign up - both paid and unpaid - so you attract the right audience and make it profitable.
Turn attendees into paying customers begging for the full workshop and still give them something of value, so they feel satisfied with your content while still wanting more.
Manage large numbers of participants you can't see, so the entire audience gets the full value from the experience.
Include other guests on your teleseminar, so you can expose your callers to more expertise.
Balance the amount of time allocated for 'promotional' content v.s 'topic' content, so you deliver value and sell at the same time.
Step-by-step instructions for preparing, conducting and following up the teleseminar, so you have a system in place to save you time and energy each time you do a teleseminar.
Record your teleseminars and publish them on-line, so people who missed the call can still get access to the recording later.
Know the equipment required to conduct it professionally, so it supports your brand and provides high value for participants.
Use teleseminar companies that provide low-cost, high-quality facilities, so you can make your teleseminars highly profitable.
Conduct teleseminars that don't cost your callers any more than a local call in Australia and New Zealand, so you can keep the costs down for them and hence attract more callers.
Tap into the global market, even with time zone differences.
Integrate it with your current product/service offerings, so you can charge higher fees for very little extra effort.
Engage effectively with audience participants during a teleseminar, so you maintain their interest and allow them to participate fully.
Get registrations on your Web site and automate the reminder and follow-up processes, so you save time and effort each time.
Tap into FREE, reliable teleseminar services, so you keep your costs down to a minimum.
Structure a teleseminar effectively to suit your presentation style, so it becomes easy and natural for you to present it.
Present your message effectively to an audience where you have no visual cues to what they're thinking, so you still maintain rapport and get your message across.
Translate your existing presentation material to a teleseminar format, so you can deliver it from the comfort of your home or office.
Choose an effective length and minimum/maximum number of active participants, so you create the bestlearning environment.
Copy e-mail and promotional templates to adapt and use on your Web site and e-mail marketing campaigns, to save you from designing these yourself.

What's in the program?

Audio Program:
A one-hour MP3 recording of a teleseminar I presented about conducting teleseminars. I've provided this in unedited form, so you can eavesdrop on me conducting a teleseminar, exactly the way I did it. You can listen to it on-line or download it to your computer, iPod or other MP3 player.

E-Book:
You also get an 80+ page e-book that goes through the entire teleseminar process, including links to all the resources you require, screen snapshots of important Web pages, and sample promotional material for you to copy and adapt. You get immediate access to this after you order, so you can instantly start using the ideas in it.
Download a sample here.

This audio/e-book program is $67.

Order here using our secure server.

Key words: teleseminars, audio, Creating Products