The Truth About Online Selling: Colin Pearce Interviews Gihan Perera
Selling on the Internet is much more than creating a Web site and hoping the world beats a path to your door. For most businesses, it's also more than building a Web site and treating the on-line channel as separate from your other sales channels. True success in on-line selling comes when you integrate it with your other sales and marketing efforts, so they all build on each other.
Colin Pearce is an expert in sales and marketing. Since 1983 he has been speaking professionally to retailers and small business owners, salespeople, real estate agents, teachers and franchise groups - teaching them practical strategies to boost their business profits fast. In this program, he interviews Gihan Perera about how to successfully integrate your Internet marketing into your overall marketing program.
Here's a small sample ...The Internet has given customers today more power than ever before. This should make poor businesses shake in their boots, but it can be a huge boon for those who take advantage of it. Listen to that part of the interview here:
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Key words: Business Strategy
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