Web Sites for Speakers, Trainers, Coaches and Consultants

How to create a Web site that makes money instead of costing money

You probably have a Web site already, or you're planning it. But is it really working for you?

The truth is, most experts' Web sites cost money and lose money. This book shows you how to build a Web site that makes money for you. It's not about selling directly from your Web site. Rather, it's about building a Web site that supports your business by promoting, selling and complementing what you do in the "real world".

How would you feel knowing your Web site supports your speaking business and helps you reach out to more people?
Wouldn't you like to see it making money for you rather than costing money?
Is there a little voice in your head saying there must be a better way?

There is a better way. If you're a professional speaker, trainer, consultant, coach, facilitator or other information expert, you can build a Web site that works.

Every speaker's business is different, but there are some common principles that apply to them all. This practical book Web Sites For Speakers, Trainers, Coaches and Consultants gives you the strategy and framework for planning your Web site to match your unique business; and then gives you the tactics to build a site that supports that strategy.

When you finish this book, you'll have a blueprint for planning and creating a Web site that truly boosts your profits, saves you time and makes your life easier.

"This is a must-read book. It is easy to comprehend and provides clear instructions on how to move our Web site and business forward. I love your concise, 'don't beat around the bush' style."
--- Penny Mulvey, reputation and media consultant

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What's wrong with your Web site?

I've surveyed hundreds of speaker Web sites around the world to find what's "best practice" (and its opposite!). When I speak at conferences, attend networking events, or meet speakers for the first time, they often ask me to "take a quick look" at their Web site.

I do offer a Web site review service, with detailed and specific ideas for improving a speaker's Web site. But if you just want the one-sentence, no-cost executive summary, here's what I predict: Your Web site is too cluttered.

You might have started with a "glorified electronic brochure". Then you wrote a couple of articles. Then added a newsletter. Perhaps you took a brief stab at some Google advertising. Then somebody told you blogs were the Next Big Thing, so you started a blog ... and stopped it a few weeks later. You might have created a demo video for bureaus. But then you gave up on your site because it's not really bringing in the bookings.

What about this new Web 2.0 stuff? Maybe that's the solution! But that didn't work either. It seems like every day, somebody else is coming up with a new idea for making your Web site work better. But after a while, you discover it's just a new idea for making your money disappear faster.

"Having had my own website for a while, Gihan's book really helped me refine where I need to take my website to develop it to the next level. Not only did I pick up some quick wins that I can action immediately - such as improving the use of testimonials throughout my website, specific ideas to help with my blog, and details of the best article directories to submit to - it also challenged my thinking around my long term strategy for my web presence and the steps I need to work through to make it an asset rather than a cost to my business. Keep up the great work Gihan and thank-you!"
--- Emma Weber, Vivat, Turning Learning into Action

So what's the solution?

Simple (but not necessarily easy): Get your strategy right.

You see, all those other things are tactics. And tactics will always keep changing. You'll feel like you're running on ice, unable to get any traction. Or you'll feel like a ball in a pinball machine, bouncing around at somebody else's whim, jumping from one tactic to another, but never finding something that works.

It's different when you focus on strategy first. Get your strategy right, then move on to the tactics.

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"This book is a must read for anyone serious about building and maintaining a website that makes rather than costs money. This book is the preeminent checklist you need for having a great website. I thought I had it all together however I have updated several parts of my website as a result of reading Gihan's book."
--- Ian Berry www.ianberry.au.com

Why should you believe me?

I've been using the Internet since 1988, long before many people even knew it existed. More importantly, I've worked with over 100 speaker clients in Australia, New Zealand, Canada, South Africa, the U.K. and Singapore. In the time I've been using the Internet, I've seen it go through many changes. I've seen people make money from it, and I've seen them lose money from it.

In both my Web design business and my consulting practice, most of my clients are information experts of some form. I know how the speaking industry works; I understand about leveraging expertise; and I appreciate the "exchanging time for money" dilemma more than most technical people.

I'm also a speaker, trainer, facilitator, author and interviewer myself. So I know about this from the inside as well, not just as an external observer.

I've been around the block a few times, and I know what works and what doesn't work. Now I get to share with you the secrets I've learned over the years.

Download Samples from the Book

To help you decide on the value you'll get, I've included three samples for you to download here:

Table of Contents
The Lure of Passive Income: Many speakers fall into the trap of thinking they can convert their Web site into an automatic money-making machine. It is possible, but it's probably not what you think. Read this chapter to avoid the trap.
Recurring Income - extract: Membership sites are hot right now. Here are the first few essential elements for you to create a successful membership site.

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The book is $33.00, including GST, plus postage (Yes, it's a printed book, not an e-book).

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You're Helping To Make the World a Better Place ...

All profits from the sale of this book go directly to Samata Sarana, a charity in Sri Lanka that helps the needy and hungry. Every day, they provide food, shelter, day care, education, health care and other resources for those who need these services. The director of Samata Sarana is my mother's uncle (my great-uncle) Father Joe de Mel.

Key words: Web sites