Run Your Own Webinars

Webinars are the hot new way to deliver information, especially in this time of climate change awareness, corporate cost-cutting, emphasis on lifestyle and global access. If you're a speaker, trainer, consultant, coach, thought leader or other infopreneur, you must know how to use this cutting-edge technology to deliver your material to new and existing clients.

Would you like to successfully use webinars in your business, but you're not sure how? Or perhaps you're intimidated by the technology? The fact is, webinars can be one of your most powerful marketing and presentation tools - if you know how to run them properly.

What's so great about webinars?

Still not convinced that webinars are useful for you? Here are 23 reasons:

Low time overheads: You and your audience "attend" a webinar right from their desks. You're doing your normal work until the appointed time, call in for the webinar, hang up at the end, and go on with your life. There's no travel time, waiting time, time stuck in traffic, or any other wasted time.
No geographical boundaries: You can reach the world, not just your own town, city or country.
Build loyalty with existing clients: It's an easy, low-cost leveraged way to add value and maintain your relationship.
Invite prospects to attend: It's a low-cost way to give them an experience of you before they "buy" you.
Run it with small numbers: You don't have to worry about getting minimum numbers to manage venues, handouts, catering and the like.
Run it with large numbers: Again, you don't have to worry about finding and booking a suitable venue, managing catering, allowing for parking, arranging the room, printing (or carrying!) enough handouts, and the like.
Record it to create instant products: Many webinar services have a recording feature built in, so recording your webinar is a breeze. You can then turn that recording into a product - typically a DVD, video podcast or on-line video.
Give people more access to you: A webinar is a low-cost way to interact with many people at the same time, while still offering great value.
Low-cost event: Apart from the cost of your own time, a webinar is an extremely low-cost event. It's literally the cost of the webinar service, which is very cost-effective.
Point of difference: Few infopreneurs are using them; and even fewer are using them well. You can stand out by adding them to your service mix.
Make a difference: Because of the global possibilities, you can reach people beyond your borders. And because of the low cost, you can reach people who wouldn't be able to afford your other services.
Do market research: Before each webinar, survey the attendees to discover their biggest questions, concerns, challenges and aspirations about your topic. This becomes invaluable market research for you, not just for the webinar itself but for your business in general.
Test out new material: Because there's less visual focus on you than in other presentation modes, you don't have to spend as much time on stage presence. Instead, you can focus on the content, structure and flow. You can test new material and ask for feedback. You can even use copious notes, mind maps and other speaker aids, because you're presenting from the privacy of your office.
Live access for members-only site: If you run a membership site, it's easy to lose the personal connection, which might have been the reason they signed up in the first place. One way to get back that personal connection, and still do it in a leveraged way, is through webinars.
Provide product support: Use webinars to answer customer questions, explain how they can use the product more effectively, and get feedback for future enhancements.
Supplement live events: Some webinars will replace live events, while others supplement them. For example, if you run a training program, it's easy to offer a follow-up webinar for participants, say, 90 days later.
Expose your database to guest experts: You don't have to be the star of all your webinars. It's the ideal format for you to bring in a guest presenter - somebody who serves the same market, but with a different area of expertise.
Expose joint venture partners to your database: If you have a strong database and you know somebody else with a product ideally suited for that database, bring them in as a guest on a webinar. Because of the personal interaction, this is more effective than, say, just promoting their product in your newsletter or on your Web site.
Easy to offer as a bonus / incentive: Offer webinar "seats" to anybody for any reason - for example, as a bonus for somebody who buys a product by a certain date; or an incentive for clients to make a booking before the end of the financial year.
Short lead time: Because the logistics of webinars are so simple, you don't have to plan them months in advance.
Develop an on-line arm to your business: You become less committed to face-to-face presentations, giving you more opportunities for travel, leisure time and flexibility in your work flow.
Replace high-cost face-to-face presentations in a tough economy: You can retain clients who would have otherwise cancelled bookings.
Remain competitive: You manage the threat of other experts delivering your message to your clients over the Internet, which means you remain competitive in this "flat" world.

Getting started with webinars ...

Many people are uncomfortable - or at least, a bit unsure - about how to run their own webinars. This service will take the pressure off you, so you can focus on what you do best - making a fabulous presentation.

I'll assist you in preparing and conducting your first webinar. Broadly, the idea is that you'll be the presenter and I'll take care of the logistics. In practical terms, I'll do the following:

We'll plan and create interactive bits, such as polls, when to do Q&A, etc.
If you have a handout, I'll make sure the attendees get it in advance.
You'll prepare your slides yourself, of course, but I can advise on any slide design to make it better for webinar use.
We'll do a practice run some time before the webinar, so you get more comfortable with the technology.
If you want, I'll do the first few minutes of the webinar itself, welcoming everybody and going through the logistics before handing over to you.
During the webinar, I'll start the polls, field the questions and pass them on to you, and mute/unmute people during the Q&A sections.
I'll record the webinar and e-mail the recording to you.
I'll show you how to put the recording on a private Web page, in a way that people can play easily (like a YouTube video). You can share that page with whoever you like, or you can embed the video into your own Web site.
We'll design a follow-up survey to get feedback or ask for other input. I'll send the survey to the audience, collate the results and send them to you in Excel.
To help you run your next webinar, I'll help you by phone or e-mail with the preparation work - i.e. the items above up to and including the practice run.

You also get my e-book and video program Teach The World, to help you with your future webinars:

How to get started ...

I'm pricing this at $1,500 + GST.

If you'd like to take up this offer, e-mail me at or phone 02 8005 5746.

Gihan Perera