It was easy for me to choose Christmas gifts for my seven-year-old nephew Riley and his five-year-old sister Abbey, because they had the foresight (or rather, my sister did!) to go through a department store catalogue and circle the gifts they wanted. In fact, they did more than just circle them – they marked their favourites as "really, really, really want":
That made it easy for everybody who was giving them Christmas gifts! And lo and behold, Riley got his "Zac Power Pack" 10-book set from me, and Abbey got her Aqua Sand kit – exactly what they wanted!
Have YOU done the same for your goals?
Make a list of the things you want – and I mean really, really, really want – to achieve. Even if you don't have generous family and friends to shower you with everything you want this year, I reckon this is still a good idea. You don't even have to share it with anybody else, but at least you're setting a direction for yourself.
You can do this for all areas of your life, of course. But I want to focus on your Internet strategy in particular.
Here's a simple model you can use to help this process:
Let's look at each of these four quadrants …
- Start with Have and Want (gratitude) at the top left: What do you like about your current on-line presence (your Web site, lots of newsletter subscribers, a shopping cart that works, strong leads through the Web site, whatever)?
- Then jump down to the bottom right – Don't Have and Don't Want (avoidance): What are you pleased you don't have (a slow Web server, fraudulent credit card transactions, etc.)? These are also things to be grateful for, but also things to keep avoiding.
- Now look at Have and Don't Want (eliminate) at the bottom left: What would you like to eliminate (manual processing of orders, unnecessary queries from members, tyre-kickers, etc.)?
- Finally, look at Don't Have and Want (aspire) at the top right: What do you want to achieve or add ($X in on-line sales each month, Y% conversion rate from first-time visitors, Z new members in your membership site, etc.)?
As you can see, the first two are about what you like and the other two are about what you don't like. Use the first two to be grateful for what you've got, and the other two to set your goals.
It's a simple, but very powerful, process.
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