In this episode, we look at the importance of positioning: How to be seen as an authority in your field, so you can attract business easily and effortlessly.

Listen to the episode here:

The Positioning Matrix – with Matt Church

The Positioning Matrix is an elegant tool for creating a flexible way of positioning yourself in many situations – at a networking event, on social media platforms, in writing sales copy, on your Web site, and more.

Find out more about Matt Church here.

Positioning Yourself with a Welcome Video

You can use the Positioning Matrix for many things, including a script for a short welcome video to use on the home page of your Web site. In this extract from the audio book version of “Fast, Flat and Free”, I explain how to do that.

Get the book “Fast, Flat and Free” here.

The Fit for the Future Podcast brings you regular ideas, interviews and insights about how you, your teams and your organisation can become fit for the future.

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