Building Online Video Content and Presence

Online VideoLast year, I presented a session at the MFAA (Mortgage & Finance Association of Australia) National Convention, talking about how to use online video to create a powerful positioning statement for your business.

Some of the tips for creating online video are simple, but they are very powerful – for example:

  • Make sure your phone is on landscape, not portrait!
  • Have sufficient lighting shining on your face (not behind you)
  • Get the audio as clear as possible (People will forgive poor visuals, but not bad audio)
  • Keep it to two minutes maximum

The MFAA wrote up a short article about my session, and you can find out more valuable tips in that article.

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