When I was in Melbourne recently, Philippe Guichard gave me a gift of his ingenious device, Cablestop:
Cablestop solves just one problem, but it’s a common problem: When you unplug your phone after charging it, the charger cable slides off the table because there’s nothing to hold it there anymore. You’ve had that happen to you, right?
Cablestop solves that by pressing a weight on the cable.
It’s a simple device with an elegant design.
What simple problem could YOU solve?
You don’t have to build the next world-beating product or service, and you don’t have to build in all the bells and whistles. Just solve ONE problem – as long as it’s a problem your customers and clients care about.
