In the past, business was easy: Find out your customers’ problems and figure out how you can help solve them – better than anybody else. But that has changed, because customers have changed. Customers today expect far more from you than just solving their problems! To be fit for the future, understand the different kinds of things customers expect now, and innovate so you can meet these needs and build a future-proof business.
You can watch the recording here:
After the webinar, I asked participants “What was the most useful thing you learned today?” Here are some of their answers:
“To know what the purpose of my business is, as opposed to my mission and vision”
“Purpose is one way to be future-proof”
“I reflected on and want to work further on how to shift clients from problem to purpose. For me it is about mindset. ”
“keep learning”
“6 key areas of what matters to customers ”
“Nice refresher, and reminder to articulate the “shared journey” with prospects and clients”
“Framework for feedback and involvement with visible comments ”
“Several new approaches to business operation”
“Mission education Goal”
“How precise and thought provoking the presentation is,Excellent”
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