Treat Your Business as a Boutique Experience


I was listening to recently a podcast from the Wharton Business School (they publish an excellent Web site Knowledge@Wharton), which was an interview with George Taber, author of the book “In Search of Bacchus: Wanderings in the Wonderful World of Wine Tourism”. Nice work if you can get ...

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The 7 New Rules of Social Media Marketing (probably not what you’d think)


When I talk to people about getting involved with social media – such as Twitter, blogging, Facebook, LinkedIn, YouTube, and the like – they often say they don’t know how to behave in these environments. This is a genuine and valid concern. After all, your mum might have told you w...

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>What are you doing with your excess capacity?


I was chatting to a friend about a workshop he attended years ago. At the time, he was a manager in one of Australia’s largest companies, which ran a management retreat to brainstorm ideas to increase profits without costing money. Sounds like they’re hoping for a miracle, right? No. As ...

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It’s All About You


One of my favourite actors, Steve Martin, was asked in an interview to share what he considered the secret to success. He replied: “Be so good they can’t ignore you.” To me, this sums up what it means to be a thought leader. Know what you’re good at, become great at it, and s...

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Be the Centre of Your Tribe


I was at the Thought Leaders conference in Sydney last month, and the main theme emerging from it was “tribes”, or community. It’s certainly a hot topic right now, on and off the Internet. The world is changing to be about community, not authority; villages, not islands; collabora...

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