Change Your Mindset To Manage the E-Mail Overload


For many people, e-mail is the bane of their professional life. Despite the fact that it’s one of the oldest Internet technologies (it’s been around since the 1970s), many people still struggle with managing it effectively. It’s not unusual to see e-mail in-boxes with hundreds – and sometime...

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Connected, by Nicholas Christakis and James Fowler


I first came across this book when I read of a study that found your weight was more affected by the people around you than by your individual diet or fitness program. This study is just one of those reported and discussed in this book, which is a fascinating account of how we are inter-connected. I...

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The Best Clients in the World Want What You’ve Got


Here’s a deceptively simple but extremely effective marketing idea: Work with the people who want what you’ve got. Sounds obvious, right? But notice I didn’t say the people who need what you’ve got. There are plenty of them around; but if they don’t already want it, you...

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>How to Write Stuff People Want to Read


Smart business owners know that content is king for Internet marketing. This has always been true, but never more so than now, when you need to prove you’re an expert before people visit your Web site. But how do you write great content that compels readers to keep reading? The secret is simpl...

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Treat Your Business as a Boutique Experience


I was listening to recently a podcast from the Wharton Business School (they publish an excellent Web site Knowledge@Wharton), which was an interview with George Taber, author of the book “In Search of Bacchus: Wanderings in the Wonderful World of Wine Tourism”. Nice work if you can get ...

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The 7 New Rules of Social Media Marketing (probably not what you’d think)


When I talk to people about getting involved with social media – such as Twitter, blogging, Facebook, LinkedIn, YouTube, and the like – they often say they don’t know how to behave in these environments. This is a genuine and valid concern. After all, your mum might have told you w...

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The Hedonist’s Guide To Getting Things Done: Goal Setting Made Easy


Most goal-setting programs are hard. The system might sound easy, but achieving the goals is difficult. It usually takes discipline, willpower, a strong mindset, hard work, sacrifice and struggle. No wonder most people fail at their goals or New Year’s Resolutions! I’ve got a different a...

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>What are you doing with your excess capacity?


I was chatting to a friend about a workshop he attended years ago. At the time, he was a manager in one of Australia’s largest companies, which ran a management retreat to brainstorm ideas to increase profits without costing money. Sounds like they’re hoping for a miracle, right? No. As ...

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It’s All About You


One of my favourite actors, Steve Martin, was asked in an interview to share what he considered the secret to success. He replied: “Be so good they can’t ignore you.” To me, this sums up what it means to be a thought leader. Know what you’re good at, become great at it, and s...

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Be the Centre of Your Tribe


I was at the Thought Leaders conference in Sydney last month, and the main theme emerging from it was “tribes”, or community. It’s certainly a hot topic right now, on and off the Internet. The world is changing to be about community, not authority; villages, not islands; collabora...

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