Positioning


In this episode, we look at the importance of positioning: How to be seen as an authority in your field, so you can attract business easily and effortlessly. Listen to the episode here: The Positioning Matrix – with Matt Church The Positioning Matrix is an elegant tool for creating a flexible...

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Book Review: The Lean Startup – by Eric Ries


In this book, Eric Ries proposes a model for managing something that traditionally has been seen as somewhat unmanageable: an entrepreneurial startup business. It’s a good read, even if you’re not in a startup business, but want to use the same ideas for managing a new project, product l...

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>How to Make the Most of Attending a Webinar


Attending a webinar is different from attending a face-to-face event, like a workshop or seminar. Because it’s usually shorter, done from the comfort of your home or office, and there’s nobody watching you, it can be tempting to treat it with less respect. But if you do this, you wonR...

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Are you creating your own e-mail overload?


E-mail is 40 years old, and yet most people still don’t have a good strategy for managing the problem of e-mail overload. I’m shocked at how many people have overflowing in-boxes, some with messages that could well have been 40 years old! The first step to managing your overflowing in-bo...

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>Are Amateurs Taking Over Your Business?


My friend Melvin Yeo is a lawyer. And he’s an amateur. I don’t mean he’s an amateur lawyer. Far from it – he’s a highly-respected corporate lawyer who worked for one of Australia’s leading companies, and has now branched out into his own consultancy practice. But ...

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>Survey Your Market (It’s Lucky the Boston Symphony Orchestra Did)


If you were a symphony orchestra that wanted to boost audience numbers, what would you do? The Boston Symphony Orchestra (BSO) had this problem, and tackled it with the most obvious solution first: Get more people through the door, let them enjoy the orchestra experience, and that would turn that in...

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Change Your Mindset To Manage the E-Mail Overload


For many people, e-mail is the bane of their professional life. Despite the fact that it’s one of the oldest Internet technologies (it’s been around since the 1970s), many people still struggle with managing it effectively. It’s not unusual to see e-mail in-boxes with hundreds – and sometime...

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Connected, by Nicholas Christakis and James Fowler


I first came across this book when I read of a study that found your weight was more affected by the people around you than by your individual diet or fitness program. This study is just one of those reported and discussed in this book, which is a fascinating account of how we are inter-connected. I...

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The Best Clients in the World Want What You’ve Got


Here’s a deceptively simple but extremely effective marketing idea: Work with the people who want what you’ve got. Sounds obvious, right? But notice I didn’t say the people who need what you’ve got. There are plenty of them around; but if they don’t already want it, you...

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>How to Write Stuff People Want to Read


Smart business owners know that content is king for Internet marketing. This has always been true, but never more so than now, when you need to prove you’re an expert before people visit your Web site. But how do you write great content that compels readers to keep reading? The secret is simpl...

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