Blog - Gihan Perera - Futurist Perth - speaker, author, online presenter - innovation, disruption, change, leadership

Mortgage Brokers: Easy Video Marketing to Get More Business

30 March, 2015/0 Comments/in Customer-Centric /by Gihan Perera

If you’re a mortgage broker, you know your clients are using the Internet for their research, and if you can demonstrate your expertise, they are more likely to choose you. One of your most powerful tools is online video (and yes, it’s not just for silly cat videos on YouTube or $4.5 mi...

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10 Innovative Ideas for Travel Agents

26 March, 2015/0 Comments/in Deliver Experiences, Innovation /by Gihan Perera

Some travel agents think the Internet has destroyed their business because clients now have access to everything online. However, smart travel agents are using their expertise, knowledge and insights to use the online world to create more compelling experiences for their clients – which means...

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Eight Ways to Use LinkedIn To Grow Your Accounting Practice

24 March, 2015/0 Comments/in Authority and Personal Brand, New Media /by Gihan Perera

Most of the buzz about social media is about Facebook and Twitter, and very little is said about LinkedIn. LinkedIn is often not even mentioned when people talk about social media, but it is a social media platform (and one of the oldest). That’s both bad and good news. It’s bad because...

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Remarkable Leadership – with Ian Berry

16 March, 2015/0 Comments/in Leadership, Talent /by Gihan Perera

For decades, long before social media and the rise of the individual, Ian Berry has been promoting the idea that the key role of leaders is to identify and develop the gifts and talents of their people. In this interview, we discuss why this is more important than ever, how it leads to measurable b...

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Ideas For Local Government Innovation in our Fast, Flat and Free World

13 March, 2015/0 Comments/in Innovation /by Gihan Perera

Local government authorities face challenges and opportunities in our fast, connected and open world. Those that meet the challenges and embrace the opportunities can provide better services, remain sustainable and viable, and thrive even in an uncertain future. … Read More Read more ...

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How Travel Agents Can Use Free Webinars to Build Their Business

12 March, 2015/0 Comments/in Your Message /by Gihan Perera

Many businesses run free webinars for marketing. You promote your webinar to as many people as possible, attract more people into your marketing funnel, conduct the webinar to promote something at the end (even if it’s just getting their e-mail address for follow-up marketing), and eventually...

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Leadership Wisdom – with Gary Pittard

6 March, 2015/0 Comments/in Leadership /by Gihan Perera

Leading a business has become more complex than ever, because of increasingly savvy customers, highly motivated but demanding team members, and a need to remain competitive in a fast-moving world. In this interview, Gary Pittard shares his wisdom from decades of experience leading teams and coachin...

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Ten Reasons To Use Free Marketing Webinars For Your Business

4 March, 2015/0 Comments/in Your Message /by Gihan Perera

Many businesses use free webinars for marketing. You promote your webinar to as many people as possible, attract more people into your marketing funnel, conduct the webinar to promote something at the end (even if it’s just getting their e-mail address for follow-up marketing), and eventually...

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Financial Services Firms:Staying Ahead of the Game In Our Fast, Flat and Free World

2 March, 2015/0 Comments/in Innovation /by Gihan Perera

Financial services firms in Australia continue to face uncertainty through government regulation (FoFA and FSI), market conditions, increasing competition, and online services. Smart practices who see opportunity in this volatile environment can stand out from the rest, embrace change and innovatio...

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The Busy Adviser’s Secret to Lifelong Clients

26 February, 2015/0 Comments/in Deliver Experiences /by Gihan Perera

With the ongoing back-and-forth debates in the Senate about FoFA, we still don’t have a final outcome for the legislation. But one thing we do know is that advisers will have to do more to provide ongoing services to clients. In an environment where clients have more choices and information t...

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Private Hospitals: Stay Ahead of the Game with Better Patient Experiences

20 February, 2015/0 Comments/in Deliver Experiences, Innovation /by Gihan Perera

Private hospitals and other healthcare facilities are facing a number of challenges – including budgetary pressures and reduced AR-DRG funding, the constant need to upgrade technology, and increasing competition (especially with incentives for public hospitals to admit private patients). In t...

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MOOCs and Online Learning

18 February, 2015/0 Comments/in Learning and Development /by Gihan Perera

MOOCs (Massive Open Online Courses) have had their share of publicity – both good and bad. How can you use them as part of your organisation’s training programs? In this conversation, Chris Pudney shares his experience as a student in a MOOC, and offers valuable advice about how organis...

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How Medical Practices Can Build Greater Trust to Attract Patients

12 February, 2015/0 Comments/in Customer-Centric /by Gihan Perera

If you’re running a medical practice, you might see medical tourism as your mortal enemy, but there’s no denying that it’s a growing industry, and is even pioneering some innovative systems we can all learn from. Gaining trust is one of the biggest challenges to medical tourism, a...

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Five Ways for Travel Agents to Improve Their Client Experience

10 February, 2015/0 Comments/in Innovation /by Gihan Perera

The travel industry is undergoing huge changes, especially with consumers using online services to plan and book their own travel, bypassing the traditional travel agent. That’s bad news for agents who resist the change, but extremely good news if you’re an agent who’s willing to ...

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Blended Learning for Employee Learning and Development

6 February, 2015/0 Comments/in Learning and Development /by Gihan Perera

The corporate training course is not dead (nor should it be), but smart organisations are enhancing it with blended learning. In this conversation with Phil Gott, we discuss how to use blended learning for more powerful growth and development of your team and organisation. Listen To the Episode M&#...

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Joi Ito – Want to Innovate? Become a "Now-ist"

23 January, 2015/0 Comments/in Innovation, Recommends /by Gihan Perera

When the major earthquake hit Japan in March 2011 and caused a nuclear reactor to fail, Joi Ito decided to do something about it. Bypassing the NGOs and government bodies frantically trying to solve the problem, he gathered a group of people online to create a network called “Safecast”,...

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Smart Thinking – Innovation and Strategy for a Fast-Paced World

9 January, 2015/0 Comments/in Productivity /by Gihan Perera

In a fast-paced, chaotic world, we need new ways of thinking, not just better ways of doing. Join me as I talk to The Ideas Architect Geoff McDonald about how to have better ideas, embed learning, and create a compelling vision for your organisation’s future. Listen To the Episode … Rea...

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Passengers Push Frozen Siberian Plane – Follow Their Lead!

22 December, 2014/0 Comments/in Talent /by Gihan Perera

Many years ago, I remember hearing a motivational story about a wagon driver carrying a group of people, and reaching a steep hill that was too heavy for his horse to climb. The driver turned around to his passengers and said, “Those who want to keep going, get out and push. Those who don...

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