Gihan Perera

Published, Not Polished – The Four-Step Secret to New Media Success

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Social media and other new media channels are an important part of business and the workplace. Younger generations are “digital natives” and take them for granted, but many others – including many leaders, managers and business owners – struggle to master them. Understand th...

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Gihan Perera

10 Must-Do LinkedIn Ideas for Building Authority

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LinkedIn is one of the oldest social networks. It’s often not even mentioned when people talk about social media, but it is a social media platform. LinkedIn has added so many features recently that it’s easy to get confused about how it works and what to do with it. But if you focus on ...

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Gihan Perera

YouTube Has Created Huge Opportunities for Individuals

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Charli’s Crafty Kitchen, run by eight-year-old Charli and her five-year-old sister Ashlee, has one of the biggest food and cooking YouTube channel in the world. They couldn’t have done that 10 years ago because TV used to control visual access to the masses. But it doesn’t anymore. ...

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Gihan Perera

Eight Ways to Use LinkedIn To Grow Your Accounting Practice

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Most of the buzz about social media is about Facebook and Twitter, and very little is said about LinkedIn. LinkedIn is often not even mentioned when people talk about social media, but it is a social media platform (and one of the oldest). That’s both bad and good news. It’s bad because ...

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Gihan Perera

5 Tips to Revamp Your LinkedIn Strategy

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LinkedIn has added so many features recently that it’s easy to get confused about how it works and what to do with it. But if you focus on the things it does best, you can get a lot of value from it. LinkedIn is one of the oldest social networks. It’s often not even mentioned when people...

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