Published, Not Polished – The Four-Step Secret to New Media Success


Social media and other new media channels are an important part of business and the workplace. Younger generations are “digital natives” and take them for granted, but many others – including many leaders, managers and business owners – struggle to master them. Understand th...

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10 Must-Do LinkedIn Ideas for Building Authority


LinkedIn is one of the oldest social networks. It’s often not even mentioned when people talk about social media, but it is a social media platform. LinkedIn has added so many features recently that it’s easy to get confused about how it works and what to do with it. But if you focus on ...

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YouTube Has Created Huge Opportunities for Individuals


Charli’s Crafty Kitchen, run by eight-year-old Charli and her five-year-old sister Ashlee, has one of the biggest food and cooking YouTube channel in the world. They couldn’t have done that 10 years ago because TV used to control visual access to the masses. But it doesn’t anymore. ...

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Eight Ways to Use LinkedIn To Grow Your Accounting Practice


Most of the buzz about social media is about Facebook and Twitter, and very little is said about LinkedIn. LinkedIn is often not even mentioned when people talk about social media, but it is a social media platform (and one of the oldest). That’s both bad and good news. It’s bad because ...

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5 Tips to Revamp Your LinkedIn Strategy


LinkedIn has added so many features recently that it’s easy to get confused about how it works and what to do with it. But if you focus on the things it does best, you can get a lot of value from it. LinkedIn is one of the oldest social networks. It’s often not even mentioned when people...

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Win the Social Media Battle


The biggest battle most people face with social media is finding the time to do it. Obviously, you need to spend some time being active on it in order to build your profile and presence. But there are some simple tools you can use to leverage your efforts and build your online reputation. Broadly, t...

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The 7 New Rules of Social Media Marketing (probably not what you’d think)


When I talk to people about getting involved with social media – such as Twitter, blogging, Facebook, LinkedIn, YouTube, and the like – they often say they don’t know how to behave in these environments. This is a genuine and valid concern. After all, your mum might have told you w...

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