Fit for the Future
Fit for the Future
Fit for the Future
Fit for the Future
Fit for the Future
Fit for the Future
Fit for the Future
Fit for the Future
Fit for the Future
Social media and other new media channels are an important part of business and the workplace. Younger generations are “digital natives” and take them for granted, but many others – including many leaders, managers and business owners – struggle to master them. Understand th... 
You might have also heard that it’s becoming increasingly difficult to win the social media battle unless you have deep pockets. In fact, a client recently asked me something along those lines:
“Social media has become an incredibly overcrowded space in the last 12 months because many b... 
Most of the buzz about social media is about Facebook and Twitter, and very little is said about LinkedIn. LinkedIn is often not even mentioned when people talk about social media, but it is a social media platform (and one of the oldest).
That’s both bad and good news. It’s bad because ... 
LinkedIn has added so many features recently that it’s easy to get confused about how it works and what to do with it. But if you focus on the things it does best, you can get a lot of value from it.
LinkedIn is one of the oldest social networks. It’s often not even mentioned when people... 
The biggest battle most people face with social media is finding the time to do it. Obviously, you need to spend some time being active on it in order to build your profile and presence. But there are some simple tools you can use to leverage your efforts and build your online reputation.
Broadly, t... Paradoxically, one of the best ways to position yourself as an authority is to share insights and wisdom from others. Your audience will appreciate you taking the time to selectively share what’s relevant to them. The Internet makes it easier than ever before, and if you know where to look, yo... 
When I talk to people about getting involved with social media – such as Twitter, blogging, Facebook, LinkedIn, YouTube, and the like – they often say they don’t know how to behave in these environments. This is a genuine and valid concern. After all, your mum might have told you w...