It’s a fast-changing world – do you know where your customers are?
COVID-19 has changed everybody’s priorities, and the new customer has different wants, needs, goals, and aspirations. If you don’t know what matters to them now, they will choose somebody else who does. The organisations that succeed are those that can adapt to the changing customer, with leaders who can lead in uncertainty, team members who put the customer first, and a culture that embraces change and a customer-first mindset.