Two decades ago, Harvard scholar Clayton (“Clay”) Christensen wrote the book “The Innovator’s Dilemma”, in which he coined the term “disruptive innovation”. Over time, many people have abbreviated this to just “disruption”, but that’s dangerous!
His original idea was about innovation, not disruption. But we’ve distorted it so much that few people think of innovation when they hear the word “disruption”.
Disruption is when it happens to you, innovation is when you do it yourself.
Innovation is all about change. Yes, it’s about disruption, but with you in control. In other words, it’s disruption by design.
Innovate from the inside out. You disrupt yourself, but in a positive, progressive way that positions you better for the change happening in the world.
The world has changed – but have you?
Broadly, most organisations go through three phases:
Strive: You see a problem and notice many people with that problem. In this “strive” phase, you build an organisation with the skills and resources to solve that problem.
Survive: The world has moved on, and customers face an entirely new set of problems, so you’re no longer relevant. You haven’t become “dumber”, but you have become less relevant. You’re doing all you can just to survive.
Thrive: The organisations that thrive now solve a different set of problems – and possibly for a new set of customers.
In the past, when the world wasn’t changing as quickly, you had time to adapt, adjust, and evolve your organisation to solve new problems. Now, you need to move much faster – and disrupt yourself or be disrupted.
Typically a 90-minute extended keynote, with interactive activities and processes that shift thinking, spark conversations, and generate practical ideas. Also available as a 45-60 minute high-impact keynote presentation.