The Thinking Ahead Newsletter brings you regular updates on how to be fit for the future in a fast-changing world.

Here are some recent articles:

  • If You Don’t Ask, You Don’t Know
    Last week, I spoke at a conference in Bali, Indonesia, for a group of 1,000 business leaders and HR professionals from all around the country. I was talking about one of my favourite topics: leading through change, disruption, and uncertainty. In my briefing call with the conference organisers, they shared some of the biggest challenges they ...
  • COVID-19 Has Made Your Customers More …
    You might think you know your customers, but do you really? In the last two years – as a result of the pandemic and how it changed our lives – our customers’ wants, needs, and expectations have changed. If you’re still serving the ‘old’ customer, you might be completely missing the mark. In a recent presentation ...
  • Your Customers Have Changed … But Have YOU?
    At the start of every year, the consumer intelligence company Brandwatch asks people about their New Year’s Resolutions. In 2018, these were the top three resolutions: In 2019, these were the top three: So you probably won’t be surprised to know that at the start of 2020 (remember, this was before the pandemic hit!), the top three were ...
  • It’s 2022 – Do You Know Where Your Customers Are?
    What do these stories have in common? Early in the pandemic, the Stadt Hotel in Sweden converted its empty hotel rooms into private dining suites, so locals could still eat out safely with appropriate social distancing. Global consumer goods giant Unilever has made a commitment not to market food and beverages to children 16 and under. Open banking ...
  • Treat Your Customers Like Partners
    In 2020, Sandra Choi, creative director at designer footwear company Jimmy Choo, launched a competition for fans to design their own fantasy shoes. Anybody could submit a sketch to Choi, who posted her top ten choices on Instagram and asked the community to vote for their favourites. After almost 200,000 votes, five winners were chosen, ...
  • Do You Know Your Cost of Inaction (COI)?
    When you’re planning an important change in your team or organisation, you might calculate the expected return on investment (ROI) before you go ahead. But there’s another thing you should calculate – and most people don’t. I’ll explain this using something we all know. It’s been more than two years since we first heard of a novel ...
  • Five Smart Ways to Double Your Leadership Productivity
    I’m preparing for my next Future-Ready Leaders coaching program, which starts in May, and the first few participants have shared what they most want to get from the three months we’ll be working together. And I’m always curious to see what’s top of mind for leaders. Of course, the topics always include the usual suspects, ...
  • Map Many Scenarios, Choose a Few
    I’m preparing for my next Disruption By Design leadership program, which starts in May, and the first few participants have shared what they most want to get from the three months we’ll be working together. Not surprisingly, ‘leading in uncertainty’ is a common theme! As we’re gradually learning to ‘live with COVID’, we’re starting to ...
  • Be a Possibility Thinker
    Most of us now have heard of self-driving cars, but even a few years ago that wasn’t necessarily true. So when Google, which was one of the pioneers in self-driving car technology, first started developing prototypes, I used to carry a photo of one of their early models on my phone: Credit: smoothgroover22 I remember showing it ...
  • Want to Be a Better Leader? Become An Authority
    We all know leadership has changed, and people expect different things from their leaders. We still face an uncertain future, Generation Z employees don’t automatically respect older managers, hybrid and distributed teams are breaking down traditional hierarchies, and age and seniority don’t automatically imply trust and wisdom. In the past, your authority came from your title, ...
Thinking Ahead Newsletter