Is Your Business In Danger of Disruption?

Many industries are experiencing disruption – sometimes from inside, but more often from outside. Not all disruption is the same, and there are six types of disruptive forces that could affect you. The best leaders consider all six in their strategic planning, and involve their teams in staying ahead of the game.

Are you going to thrive and survive in a time of disruption and change, or will you nose-dive and disappear? Discover how to identify these six disruptive forces, align your organisation with them, and find opportunities to leverage them for greater success.

What are the six disruptive forces?

Uber is often seen as the poster child for disruption, but Uber is just one of the six kinds of disruptive forces that could turn your business upside down:

  1. Competitors: The traditional companies you’re currently fighting head to head for market share
  2. Dominators: The “big guys in town” who muscle in and take over the lion’s share of the market
  3. Start-ups: The new players in your industry, who operate with a lean, nimble, and agile approach
  4. Upstarts: The start-ups who not only take on your industry, but aren’t bound by the same rules and regulations as everybody else (Yes, these are the Ubers and Airbnbs, as well as new global competitors and online competitors)
  5. Randoms: Somebody from outside your industry who disrupts your business without even trying to compete
  6. Terminators: Businesses from a different industry who make your entire industry obsolete

The first three forces might already factor in to your strategic planning, because they are more visible and “traditional”. However, it’s the other three – upstarts, randoms, and terminators – that could cause more damage, because they are hidden and have greater potential impact.

The things you don’t know WILL hurt you!

As a leader – especially if you’re a senior leader – you must still create strategic plans in the face of these six disruptive forces. But how clearly do you align your business strategy with future trends?

Most leadership teams fall into one of six categories with their strategic planning:

  1. Absent: They don’t plan at all, because they think a strategic plan is obsolete the moment they create it. That’s dangerous – and negligent.
  2. Stale: They do what they have always done, not realising that what used to work doesn’t work anymore. Stale plans create a static workplace, where people operate on auto-pilot without any flexibility.
  3. Brittle: They acknowledge their old methods don’t work, but don’t know how to plan differently, so they only create short-term plans because they can’t see any further. Work becomes erratic and unpredictable.
  4. Aware: They are aware of some of the disruptive forces, even if they don’t know how to plan for them. Work can be elastic, stretching and bending when required to step outside normal operations.
  5. Aligned: They align their business strategy with future possibilities to position themselves for the future. Work is dynamic, and the organisation adapts to change effectively.
  6. Disruptive: A few businesses are the disruptors, not the disrupted. They not only embrace change, but lead it. These are the iconic businesses in an industry. They challenge the status quo, take the lead, and ultimately change their industry.

Most leadership teams will get the biggest return on investment from the Aligned level. You might aspire to reach the top (Disruptive) level, but you first need to understand the six disruptive forces and align your strategy with them.

When you get this right, you’ll be significantly more productive because your leadership team understands the risks and opportunities in the future, and is aligned in creating and disseminating the strategic plan throughout the organisation.

As a leadership team and a leader yourself, you will also be well-placed to make informed strategic decisions that future-proof your organisation.

How do you get started?

To find out more and get started with this program, phone me on 0417 928 278 or e-mail

Future Ready

Inform your strategic planning with a future focus

This 60-90 minute presentation helps you understand the global megatrends, potential disruptors and external pressures your industry might face in the future. It will broaden your thinking to consider new possibilities, especially from outside your industry.

This session fits well as an introduction into an in-depth strategic planning process. If you’re running a strategic planning retreat or business planning session, this presentation will broaden your perspective and help you make better-informed decisions.

Strategic Facilitation

Align your business strategy with future trends

This half-day strategic planning session helps you understand the most important future trends, identify key strategic initiatives, and prepare a strategy for your key areas of responsibility.

Gihan conducts research into the main disruptive forces affecting your industry, and leads a strategic planning discussion around these disruptive forces and how you can navigate them in the short and medium term.

Innovate from the inside out

This 12-month coaching program gives you continuing education and support to help you lead the change in a fast-changing world.

Gihan works with you at an individual level to give you strategic insights, and provides skills development for your team to implement the ideas in your organisation.

Futurist in Residence

Bring Gihan’s thinking and insights into your leadership team

This one-year program keeps you regularly updated with the latest trends, shifts and disruptive forces in your industry and business, so you can plan for them and stay ahead of the game.

Gihan conducts ongoing research into the latest trends, risks and opportunities for your business, and presents this quarterly to your board or leadership team. He also delivers regular updates during the year, and is available as a sounding board for the strategic leadership team.

Take this five-minute assessment to discover the six disruptive forces that could shake up your business.

Future Proof Self-Assessment