MODULE 1: SCAN
I lead you in conducting an environmental scan to help you identify the external pressures that could affect your industry. I do some of this for you in advance, and then facilitate a discussion where you continue to build on this to scan even wider for key trends, opportunities, and threats.
This is the session where you’re getting the most value from me as a futurist, because I draw from the research I’m constantly doing – from different experts and across many industries. It will broaden your perspective, which is especially important for the rest of the program.
MODULE 2: ASSESS
In this module, the group takes the key future trends identified in the environmental scan and assesses their impact on the short-term, medium-term, and long-term strategy. In other words, this is where you narrow down the trends to those that matter most to you.
This is a very interactive module, which involves a lot of discussion in the group. I guide and facilitate the discussion, but it’s mostly for the participants to apply their expertise and experience.
MODULE 3: CHOOSE
Although you have now identified the key trends, not all of them will have the same impact on your strategy. This will vary, depending on your market position, brand, structure, and even the roles of the people in the group. So, in this module, we take the key future trends from the previous module and work them up into a few (often four) plausible future scenarios.
Again, this is a very interactive session, which usually involves a lot of robust discussion (that’s good!). At the end of this module, the group will have identified clear future scenarios that will feed into your strategic plan.
MODULE 4: USE
Now it’s time to transfer ideas into actions, either to feed into your strategic plan or to guide operations directly. I facilitate this session, where participants discuss the ideas and identify how they will overlay these scenarios into their future.
This is also an interactive module, with a lot of discussion within the participants. But it’s also the session where individual participants create their own strategy for incorporating these scenarios into their individual areas of responsibility.