I was speaking recently to a group of real estate professionals about how to use their Web site (and other online marketing tools) to get more repeat business, more referrals, and more renewals. Most people think online marketing is just about getting new leads. But if you use it for referrals, ren...
A large organisation offers a more stable day-to-day work life. There’s a buffer between teams and the outside world, so people work in a stable, predictable environment, with less stress and more confidence they can cope with the work. Even when external pressures occur, the organisation can...
LinkedIn has added so many features recently that it’s easy to get confused about how it works and what to do with it. But if you focus on the things it does best, you can get a lot of value from it. LinkedIn is one of the oldest social networks. It’s often not even mentioned […]...
Chris Brogan’s latest book is a call to action for people who want to turn their back on the idea of working in a traditional job and launch their own business. It addresses one of the biggest challenges of the new business owner: suddenly having all this freedom and flexibility, and not know...
Innovation is an employee engagement strategy. Learn how to harness the innovation in your people to develop and future proof your organisation. Most organisations have struggled with the idea of employee engagement – especially now, because employees have more choices, greater flexibility, a...
There are many books about business innovation, but few are as practical as this, which helps you take an idea all the way from something abstract in somebody’s head into the practical implementation in your organisation. Broadly, Vesk breaks down the “ideation” process into four grou...
When we travelled to Europe recently, we stayed at some wonderful hotels in Paris, Florence, Lucca and Siena. These were not well-known hotel chains, but boutique hotels that reflected the character of the towns. When we returned home, I went to TripAdvisor to write glowing reviews of them all. Bef...
It’s not unusual for gyms to post motivational quotations and ideas on their walls and notice boards. And the smart gyms are doing the same thing online now – with things like an e-mail newsletter, blog, or Facebook page. But I particularly like what Stadium Fitness, one of my local gyms, has d...
While I was in Sydney recently, I had the chance to catch up with Max Hitchins, who is a great marketer and an all-round nice guy. I’ve been privileged to know Max for 15 years, and he was one of my first clients. We were talking about the problem of e-mail overload, and how it […]
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The WA Chamber of Commerce and Industry (CCI) recently hosted their first HR conference, with the theme “The Changing Face of HR”. I was one of the keynote speakers, speaking about how the world of work and jobs have changed due to the Internet. Here are some pictures from my presentati...
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