AI has been simmering away in the background for decades, but the public launch of ChatGPT late last year was the tipping point that made it mainstream. It’s one of the biggest disruptions we’ll face in the future – but it also creates huge opportunities. But it’s not as simple ...
In a time of constant change, it’s not easy to create a culture of change in your own team. When you look to the future, don’t ignore change that’s happened in the past – especially success stories that demonstrate how change has worked for you and your team. These ‘br...
As a leader, you’re responsible for the way you and your team use AI in your daily work – so that it’s safe, ethical, and responsible. This is a big topic, but there are three simple guidelines you can adopt right now as a starting point. Last week, I ran my Future Scenarios lead&...
Finding new markets or a competitive advantage can help you expand, but it’s not easy. AI can help you identify market trends, find opportunities for strategic partnerships, and leverage your unique strengths to accelerate your business growth. I was in beautiful New Zealand last week, speak&...
It’s easy to achieve small goals based on short-term scenarios because you can clearly see the path to success and plan the steps from day one. But what about medium-term scenarios, where the path isn’t clear and the actions aren’t obvious? The best leaders know medium-term goals ...
There are two ways to leverage AI for yourself and your team: One that’s slower but more powerful, and the other that’s faster but more superficial. You can use both, but it’s important to know which is which. It’s peak conference season here in Australia, and I recently wen...
One of the most powerful business uses of AI is to enhance your customer experience – at every step of the customer journey, from brand awareness to the buying experience and through to loyalty and creating lifetime value. Whether you’re a leader, a business owner, or a marketing profession...
Customers want to be involved in the way you solve their problems and help them achieve their goals. When you engage your customers in co-creation, you tap into their valuable insights, enhance their engagement, and gain a competitive edge. I was speaking recently at a conference in Hobart for an &...
Customer experience matters now more than ever, and customers want you to deliver a personal, tailored experience. It’s no longer good enough to treat all customers the same, or even break them down into broad segments. Now, you can use AI to engagement each customer individually, to foster d...
AI is not new – I’ve been working in AI and following its growth for more than 30 years. But in the past, you needed a significant investment – in time, money, technology, training, and workflow – to use AI in your organisation. Now, tools like ChatGPT have fundamentally cha...
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