Author name: Gihan Perera

Customer-Centric

Connected, by Nicholas Christakis and James Fowler

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I first came across this book when I read of a study that found your weight was more affected by the people around you than by your individual diet or fitness program. This study is just one of those reported and discussed in this book, which is a fascinating account of how we are inter-connected. […]

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How to Write Stuff People Want to Read

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Smart business owners know that content is king for Internet marketing. This has always been true, but never more so than now, when you need to prove you’re an expert before people visit your Web site. But how do you write great content that compels readers to keep reading? The secret is simple: Solve their

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