When we travelled to Europe recently, we stayed at some wonderful hotels in Paris, Florence, Lucca and Siena. These were not well-known hotel chains, but boutique hotels that reflected the character of the towns. When we returned home, I went to TripAdvisor to write glowing reviews of them all. Before writing my own review, I […]
It’s not unusual for gyms to post motivational quotations and ideas on their walls and notice boards. And the smart gyms are doing the same thing online now – with things like an e-mail newsletter, blog, or Facebook page. But I particularly like what Stadium Fitness, one of my local gyms, has done. Instead of
While I was in Sydney recently, I had the chance to catch up with Max Hitchins, who is a great marketer and an all-round nice guy. I’ve been privileged to know Max for 15 years, and he was one of my first clients. We were talking about the problem of e-mail overload, and how it
Ever since American Airlines started its frequent flyer rewards program in 1981, many other businesses have followed suit, with some form of rewards for frequent customers. This is not surprising, because such programs have been proven to work. But most of them don’t make the most of this opportunity. #130981464 gettyimages.com . For example, if
This brief but value-packed book, drawing inspiration from the famous TED Talks, is all about using storytelling in your presentations. It’s ideal if you would like to learn more about bringing your presentations to life through stories. The author, Akash Karia, looks at a number of features of stories, such as: Starting with a story
In the past, people followed you because you had authority. In the future, they will follow you because you are an authority. Leadership has always been about authority, but there are two kinds of authority. In the past, you had authority – because of your title, your seniority, your age, or the connections in your
There are many books about time management, productivity and getting things done – and this is one of the best. Neen James provides a contemporary, practical approach that really works. She says time management is dead, and we need to focus on accountability, attention, and energy. These are not just words, they form the basis
This book gives you the science behind goal setting. It’s not just another goal-setting process. Instead, Halvorson explains how different types of goals need different methods to achieve them, and goes on to describe the best methods for each of your goals. This is a crucial difference between this and many (most?) other goal-setting processes.
This is a book to help you think more clearly and break free of the constricting – and possibly outdated – mental models you might be using now. Broadly, the book is based on the idea that the way we make sense of the world is largely based on our own internal processing, and far
In this book, Eric Ries proposes a model for managing something that traditionally has been seen as somewhat unmanageable: an entrepreneurial startup business. It’s a good read, even if you’re not in a startup business, but want to use the same ideas for managing a new project, product launch or service. His core idea is