Entries by Gihan Perera

Leadership is About Being an Authority



In the past, people followed you because you had authority. In the future, they will follow you because you are an authority. Leadership has always been about authority, but there are two kinds of authority. In the past, you had authority – because of your title, your seniority, your age, or ...

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How to Write Stuff People Want to Read



Smart business owners know that content is king for Internet marketing. This has always been true, but never more so than now, when you need to prove you’re an expert before people visit your Web site. But how do you write great content that compels readers to keep reading? The secret is simp...

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