You might think you know what your customers want, but COVID-19 made many people re-assess and re-evaluate their priorities and goals. Take the time to engage and re-engage with them to find out what they really want now, so you can be sure you’re still solving their problems and helping them... 
Finding new markets or a competitive advantage can help you expand, but it’s not easy. AI can help you identify market trends, find opportunities for strategic partnerships, and leverage your unique strengths to accelerate your business growth.
I was in beautiful New Zealand last week, speak... 
There are two ways to leverage AI for yourself and your team: One that’s slower but more powerful, and the other that’s faster but more superficial. You can use both, but it’s important to know which is which.
It’s peak conference season here in Australia, and I recently wen... 
One of the most powerful business uses of AI is to enhance your customer experience – at every step of the customer journey, from brand awareness to the buying experience and through to loyalty and creating lifetime value. Whether you’re a leader, a business owner, or a marketing profession... 
Customers want to be involved in the way you solve their problems and help them achieve their goals. When you engage your customers in co-creation, you tap into their valuable insights, enhance their engagement, and gain a competitive edge.
I was speaking recently at a conference in Hobart for an ... 
Customer experience matters now more than ever, and customers want you to deliver a personal, tailored experience. It’s no longer good enough to treat all customers the same, or even break them down into broad segments. Now, you can use AI to engagement each customer individually, to foster d... 
One of the most powerful uses of AI is to enhance your customer experience – in every step of the customer journey, from brand awareness to the buying experience and through to loyalty and creating lifetime value.
Are you using AI to help your customers?
Recently, Google has introduced a new... 
COVID-19 has changed the way customers engage with you. The new customer has different wants and needs, and the organisations that succeed understand the new customer journey and solve customer problems that really matter. In this practical session, I share three surprising ways customers have chan... 
In a post-COVID world, one of the most significant changes for any organisation is that your customers have higher expectations now. What you did in a pre-COVID world isn’t good enough anymore, and your customers now want more value, better experiences, and more options.
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As we’re coming out of the worst of the pandemic, many leaders and organisations are looking to the future. But beware! The pandemic has forced people to change their goals, priorities, and aspirations – and that applies to your customers, employees, peers, and community.
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