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Archive for the ‘Customer-Centric’ Category

Are You Really Solving Customer Problems?

 30th October 2018 by gihan

I was recently in Melbourne, delivering the opening keynote presentation at the AHRI (Australian Human Resources Institute) National Convention. These are senior leaders and managers in the HR space in Australia, and one of the questions they More ...

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Smart Places – A Competitive Advantage for Location Brands

 11th October 2018 by gihan

We tend to think that everything is moving online and digital, but that’s not always the case. It might be true that we don’t buy music in CD stores anymore, or that we hold a business meeting in an online conference room. But there More ...

Help Customers Help Each Other

 9th October 2018 by gihan

In May 2006, a Malaysian IKEA fan who goes by the pseudonym Jules Yap started the Website IKEAhackers.net, posting interesting examples of IKEA customers who assembled their furniture in creative and innovative ways. Before long, the site became More ...

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The #1 Thing That Trips Up New Products

 2nd October 2018 by gihan

In the next three weeks, I’ll be speaking at conferences across many different industries – including insurance, food & beverage, surveying, manufacturing, and real estate. They all want to know how to predict what new products More ...

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Know What Problem You Solve

 14th August 2018 by gihan

Jaime Casap, Google’s Education Evangelist, said this:

“Don’t ask kids what they want to be when they grow up. Ask them what problem they want to solve.”

You might be caught up in your day-to-day work, constantly trying More ...

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Ask For Customer Feedback Sooner

 31st July 2018 by gihan

As a young software developer working for a small software company in Perth in the 1990s, I was involved in building some of the infrastructure of the early Internet.

Our company was subcontracted to STC Submarine Systems, which laid telecommunications More ...

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Better Than Referrals – Share the Customer Experience

 17th July 2018 by gihan

In the highly-competitive world of financial advice, financial planning businesses must work harder than ever before to attract new clients. This has become especially important since recent changes to the industry in Australia, where advisers More ...

Customers On Your Side

 10th July 2018 by gihan

Turn Your Customers Into Innovators

 3rd July 2018 by gihan

In Auckland, there’s some discussion now about building a light rail system. Like many topics that are open for public discussion, interested residents can have their say in online forums, and of course they do – with comments like More ...

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Create Experiences, Not Just Products and Services

 17th April 2018 by gihan

I was speaking at an aged care leadership conference about the challenge of increasing competition and client choice. The aged care industry is growing, because of our ageing population, but this also creates more competition and choice for clients. More ...