Create Experiences, Not Just Products and Services

I was speaking at an aged care leadership conference about the challenge of increasing competition and client choice. The aged care industry is growing, because of our ageing population, but this also creates more competition and choice for clients. This is true in many industries, and it’s no longer good enough to just provide products and services. To be truly fit for the future, focus on creating compelling experiences your customers and clients can’t get anywhere else.

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