Do you ask your team members for their input, but get frustrated when they don’t respond? It might be the way you’re asking! It’s not always easy for them to offer advice – even if you ask nicely. They might be reluctant to criticise, inexperienced in making succinct suggestions, or worried about overstepping their authority. […]
Marketers are always looking for creating better experiences with their products and services. But there’s another experience that matters to your customers as well: The buying process itself. Don’t underestimate its importance, and how much this can influence your customer’s buying decision. For example, Amazon.com sells a commodity product – books – but has a
The traditional classroom training course, workshop or facilitation isn’t enough by itself anymore. Learners expect learning to happen in a social, mobile, multi-channel, and personal way. Learning professionals can tap into the tools, techniques and innovations of this new style of learning to transform their participants’ experiences and create lasting change.
LinkedIn recently released their list of the most influential brands in Australia. Its rankings focussed on content marketing, and measured how well an organisation engages with its audience. The Australian Institute of Business was ranked #1, all four big banks were in the top 10, and other well-known consumer brands like Telstra, Optus and Qantas
Outsourcing is more common now than ever before, because outsourcing Web sites such as Upwork and Fiverr bring together employers and contractors to work on one-off tasks or build long-term relationships. If you haven’t considered outsourcing some work in your business, you might be missing a valuable opportunity. Outsourcing Web sites – also known as
Are you confident enough in your team members’ judgement that you could trust them to go beyond their current roles? As their leader, you have the benefit of greater experience, which gives you deeper insight, and that in turn leads to wisdom. Help your team members acquire that same wisdom, and then you’ll be able
Distributed teams – where everybody doesn’t work together in the same office all the time – are a growing trend, and causes some interesting challenges for leaders and team members alike. Listen To the Episode Read the Harvard Business Review article How Virtual Teams Can Create Human Connections Despite Distance Key concepts: 1. Show Yourself
When actor Steve Martin was asked in an interview to share what he considered the secret to success, he replied: “Be so good they can’t ignore you.” This sums up what it means to be a success on-line, and a true thought leader. Know what you’re good at, become great at it, and share it
When do you get your best work done? Is it when you shut yourself off in a meeting room, work from home for some peace and quiet, or sit in a café for a couple of hours? If you’re lucky enough to choose your work environment, you can choose what works well for you. But
Have you ever wondered how some people seem to be super-productive, and are constantly getting things done? Then there are the others, who always seem to be working but rarely complete anything. What’s the difference? The simple answer is that if you want to get stuff done, start doing things. That sounds simple in theory,