You might think you know your customers, but do you really? In the last two years – as a result of the pandemic and how it changed our lives – our customers’ wants, needs, and expectations have changed. If you’re still serving the ‘old’ customer, you might be completely missing ... 
At the start of every year, the consumer intelligence company Brandwatch asks people about their New Year’s Resolutions.
In 2018, these were the top three resolutions:
In 2019, these were the top three:
So you probably won’t be surprised to know that at the start of 2020 (remember, this was b... 
What do these stories have in common?
Early in the pandemic, the Stadt Hotel in Sweden converted its empty hotel rooms into private dining suites, so locals could still eat out safely with appropriate social distancing.
Global consumer goods giant Unilever has made a commitment not to market food ... 
In 2020, Sandra Choi, creative director at designer footwear company Jimmy Choo, launched a competition for fans to design their own fantasy shoes. Anybody could submit a sketch to Choi, who posted her top ten choices on Instagram and asked the community to vote for their favourites. After almost 2... 
When you’re planning an important change in your team or organisation, you might calculate the expected return on investment (ROI) before you go ahead. But there’s another thing you should calculate – and most people don’t.
I’ll explain this using something we all know.
It’s been mo... 
I’m preparing for my next Future-Ready Leaders coaching program, which starts in May, and the first few participants have shared what they most want to get from the three months we’ll be working together. And I’m always curious to see what’s top of mind for leaders. Of course, the topics al... 
I’m preparing for my next Disruption By Design leadership program, which starts in May, and the first few participants have shared what they most want to get from the three months we’ll be working together. Not surprisingly, ‘leading in uncertainty’ is a common theme! As we’re gradually l... 
Most of us now have heard of self-driving cars, but even a few years ago that wasn’t necessarily true. So when Google, which was one of the pioneers in self-driving car technology, first started developing prototypes, I used to carry a photo of one of their early models on my phone:
Credit: smoot... 
We all know leadership has changed, and people expect different things from their leaders. We still face an uncertain future, Generation Z employees don’t automatically respect older managers, hybrid and distributed teams are breaking down traditional hierarchies, and age and seniority don’... 
What are the habits in your personal life? Things like brushing your teeth twice a day, getting dressed, a glass of red wine with dinner, washing up the dirty dishes in the sink, putting on your seat-belt when you get in the car, going to the gym, eating everything on your plate, locking the door w... 8 Windich Place,
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