The 7 New Rules of Social Media Engagement (probably not what you’d think)


Many people don’t know how to use social media well, especially in a business or professional context. This is a genuine and valid concern. After all, your mother might have told you which cutlery goes with which course, but you probably didn’t have anybody telling you the etiquette of ...

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Be an Authority, Don’t Just Have Authority


Leadership now is not just about the organisational structure. It’s not even about the organisational structure turned upside down. Modern leadership is much more about facilitation and collaboration, and everyone can be a leader. This is not just some glib motivational statement (“You ...

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Kick Start Your Online Authority – Share and Share Alike


Paradoxically, one of the best ways to position yourself as an authority is to share insights and wisdom from others. Your audience will appreciate you taking the time to selectively share what’s relevant to them. The Internet makes it easier than ever before, and if you know where to look, y...

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Google Has Diluted the Value of Your Expertise


What would happen if your specialised expertise and knowledge – that clients and customers value highly – was available to everybody instantly and at a fraction of the cost? That disruption is happening right now, across a range of industries. ...

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Claim Your Expertise


Successful leaders stand for something – and are known for it. This is your personal brand. Many entrepreneurs and business owners recognise the value of a personal brand because they can leverage it for their business. However, a personal brand is valuable for internal leaders as well: You ...

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Authority Selling with Magnetic Messages


In a crowded marketplace where sales meetings are getting shorter and buying cycles are getting longer, it’s becoming more difficult to cut through the clutter and sell with impact. In this webinar, I’ll show you how to use the power of magnetic messages to cut through the clutter and d...

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Step Up and Stand For Something


Great leaders aren’t afraid to stand for something that matters to them, even if it means being unpopular. They have a strong personal brand based on what they stand for, and built on two things: their expertise (what they know) and their network (who they know). That personal brand drives th...

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Step Up and Stand For Something


Great leaders aren’t afraid to stand for something that matters to them, even if it means being unpopular. They have a strong personal brand based on what they stand for, and built on two things: their expertise (what they know) and their network (who they know). That personal brand drives th...

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Authority Marketing


Are you a pushy promoter, a preferred supplier, a recognised expert, or a trusted authority? In this webinar, I show you how to leverage a published book to build your authority and attract business rather than chasing it. In this webinar, I talked about many ways to turn an authority product ̵...

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The Halo Effect


Your positioning in your marketplace – how your ideal customers and clients view their relationship with you – has a huge impact on your success. If you have low-level positioning, you’re constantly pushing hard to get noticed and get picked. But if you’re positioned as an e...

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