Google Has Diluted the Value of Your Expertise


What would happen if your specialised expertise and knowledge – that clients and customers value highly – was available to everybody instantly and at a fraction of the cost? That disruption is happening right now, across a range of industries. ...

Read More

Claim Your Expertise


Successful leaders stand for something – and are known for it. This is your personal brand. Many entrepreneurs and business owners recognise the value of a personal brand because they can leverage it for their business. However, a personal brand is valuable for internal leaders as well: You ...

Read More

Authority Selling with Magnetic Messages


In a crowded marketplace where sales meetings are getting shorter and buying cycles are getting longer, it’s becoming more difficult to cut through the clutter and sell with impact. In this webinar, I’ll show you how to use the power of magnetic messages to cut through the clutter and d...

Read More

Step Up and Stand For Something


Great leaders aren’t afraid to stand for something that matters to them, even if it means being unpopular. They have a strong personal brand based on what they stand for, and built on two things: their expertise (what they know) and their network (who they know). That personal brand drives th...

Read More

Step Up and Stand For Something


Great leaders aren’t afraid to stand for something that matters to them, even if it means being unpopular. They have a strong personal brand based on what they stand for, and built on two things: their expertise (what they know) and their network (who they know). That personal brand drives th...

Read More

Authority Marketing


Are you a pushy promoter, a preferred supplier, a recognised expert, or a trusted authority? In this webinar, I show you how to leverage a published book to build your authority and attract business rather than chasing it. In this webinar, I talked about many ways to turn an authority product ̵...

Read More

The Halo Effect


Your positioning in your marketplace – how your ideal customers and clients view their relationship with you – has a huge impact on your success. If you have low-level positioning, you’re constantly pushing hard to get noticed and get picked. But if you’re positioned as an e...

Read More

Step Up: Positioning Matters


In Australia, it’s the start of a new financial year, and many businesses are setting goals and plans for the new year. It’s a challenging time in business, with a lot of uncertainty – including our recent Federal election in Australia, the Brexit vote in the United Kingdom, and a ...

Read More

Authority – How to Stand Out in a Crowded World


As markets become more competitive and customers have more options than ever before, it’s essential to stand out from the crowd. Advertising doesn’t work anymore, unless you have very deep pockets. Instead, learn how to build credibility and establish yourself as an authority. You can w...

Read More

How to Use a Book to Build Your Authority


In our increasingly online world, where people communicate using 140-character tweets and Instagram photos, the humble book is still one of the best ways to show your authority as an expert. In fact, it’s become even more powerful now, because it shows you have put the time and thinking into ...

Read More