Authority and Personal Brand Archives - Gihan Perera - Futurist Australia - Futurist Perth - conference speaker, author - AI, disruption, change, leadership, innovation

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Want to Be a Better Leader? Become An Authority

We all know leadership has changed, and people expect different things from their leaders. We still face an uncertain future, Generation Z employees don’t automatically

29 March 2022

The 7 New Rules of Social Media Engagement (probably not what you’d think)

Many people don’t know how to use social media well, especially in a business or professional context. This is a genuine and valid concern. After

7 April 2020

Be an Authority, Don’t Just Have Authority

Leadership now is not just about the organisational structure. It’s not even about the organisational structure turned upside down. Modern leadership is much more about

7 January 2020

Kick Start Your Online Authority – Share and Share Alike

Paradoxically, one of the best ways to position yourself as an authority is to share insights and wisdom from others. Your audience will appreciate you

15 October 2019

Google Has Diluted the Value of Your Expertise

What would happen if your specialised expertise and knowledge – that clients and customers value highly – was available to everybody instantly and at a

2 October 2017

Claim Your Expertise

Successful leaders stand for something – and are known for it. This is your personal brand. Many entrepreneurs and business owners recognise the value of

29 August 2017

Authority Selling with Magnetic Messages

In a crowded marketplace where sales meetings are getting shorter and buying cycles are getting longer, it’s becoming more difficult to cut through the clutter

11 May 2017