There are many books about business innovation, but few are as practical as this, which helps you take an idea all the way from something abstract in somebody’s head into the practical implementation in your organisation.
Broadly, Vesk breaks down the “ideation” process into four groups:
- Evolution: Start your journey by looking at problems, the environment, and your desire to change
- Revolution: Break existing habits and patterns
- Revelation: Create an environment for creative thinking and problem solving
- Execution: Evaluate your ideas, choose the best, and put them into action
The book is full of practical processes, techniques and ideas. So if you really want to get more ideas yourself, from your team, and for your organisation, follow the steps in this book!