Customer-Centric Innovation

When most organisations think of their customers, they think only of doing things for them. That’s good, because it means you focus on serving them. However, customers now have more power and influence than ever before, and are happy to help you as well. Involve your customers and clients in your innovation programs, so you can provide better products, services and experiences.

If you want to be more customer-centric in your business, watch the recording of my webinar “Customer-Centric Innovation”:

After the webinar, I asked participants “What was the most useful thing you learned today?” Here are some of their answers:

“Innovative beliefs and attitudes towards customer-centric focus”

“Amazing, diverse ways of involving customers in our business and business design”

“Engage more with the customer”

“The questions made me think more about how I can involve clients”

“Crazy ideas may not seem too crazy after all!”

“Importance of placing greater focus on customer needs/wants”

“Be more active in engaging customer’s opinions”

“Areas to consider for involving customers more ”

“A reminder to be generous in sharing with your customers – this will enable better engagement and more innovative/better products/services”

“The whole format of the session”

“Need to have an external focus and be open to understanding the changing landscape and not be rigid in what how we engage and approach our cutomers”

“Being more open to the customer/client input and asking them in various ways”


What Next?

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