Jaime Casap, Google’s Education Evangelist, said this:
“Don’t ask kids what they want to be when they grow up. Ask them what problem they want to solve.”
What problem do you want to solve (when you grow up)? Too many business owners fall in love with their own solutions, and forget about their customers’ problems. They find a cure for which there’s no known disease.
By all means, know your stuff – what matters to you, what you stand for, what you know, and how you create value in the world. But also obsess about what your clients and customers want, and present your solutions in ways that solve their problems.