The Halo Effect
Your positioning in your marketplace – how your ideal customers and clients view their relationship with you – has a huge impact on your success. If you have low-level positioning, you’re constantly pushing hard to get noticed and get picked. But if you’re positioned as an expert, authority, or partner, the right customers and clients are magnetically attracted to you.
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The Fit for the Future Podcast brings you regular ideas, interviews and insights about how you, your teams and your organisation can become fit for the future.
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