Patients are expecting (demanding!) to be treated more like customers, and want greater use of technology in their experience with medical professionals. But many doctors and medical practices are slow to change, because it takes time to learn new practices and put them in place.
Is your business the same? Are you reluctant to give customers what they want because it’s too difficult for you? If so, you’re vulnerable to disruption, because smart competitors WILL make the change – and leave you behind.