How Disruptable Is Your Business?

Disruption seems to come from out of the blue, catching everybody in an industry by surprise. It’s often the strongest, most stable, most well-established businesses that are the first to fall.

The bad news is you can’t predict where the disruption is going to come from — that’s outside your control. But the good news is you can know how ‘disruptable’ your business is — and that is in your control.

Here are four clear signs your business is vulnerable to disruption:

  1. You’re using old metrics for success.
  2. You spend too much time protecting what you own.
  3. Your last revolution was a long time ago.
  4. You don’t know (really know) your customers anymore.

For more details, read my Smart Company article “Four signs your business is vulnerable to disruption”.


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