The Internet Has Changed The Way We Buy … Everything


The Internet has changed the entire buying process – and it affects you, even if you don’t sell anything online. Barry Trailer and Jim Dickie, writing in the Harvard Business Review, put it this way: “Buyers have always had a buy cycle, starting at the point they perceive a need. Sellers h...

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How to Write Stuff People Want to Read


Smart business owners know that content is king for Internet marketing. This has always been true, but never more so than now, when you need to prove you’re an expert before people visit your Web site. But how do you write great content that compels readers to keep reading? The secret is simpl...

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