What’s Your Authority?
Have you noticed it’s getting harder to get noticed? In the past, when a customer wanted to buy something important – whether it was insurance,
5 October 2015
Blog
It’s Amateur Hour on the Internet
My friend Melvin Yeo is a lawyer. And he’s an amateur. I don’t mean he’s an amateur lawyer. Far from it – he’s a highly-respected
14 August 2015
Personal Branding Is All About You
When actor Steve Martin was asked in an interview to share what he considered the secret to success, he replied: “Be so good they can’t
10 July 2015
Create a Personal Brand with Impact
Personal branding is for everybody, and a strong personal brand has never been as important. In this interview, Jane Anderson talks about the three elements
3 July 2015
Be an Expert Adviser, Not a Pushy Salesperson
When somebody goes to Google and they search for a topic, they’re asking themselves the question, “How do I find out about xyz?” rather than,
29 June 2015