The Halo Effect
Your positioning in your marketplace – how your ideal customers and clients view their relationship with you – has a huge impact on your success.
Your positioning in your marketplace – how your ideal customers and clients view their relationship with you – has a huge impact on your success.
In Australia, it’s the start of a new financial year, and many businesses are setting goals and plans for the new year. It’s a challenging
As markets become more competitive and customers have more options than ever before, it’s essential to stand out from the crowd. Advertising doesn’t work anymore,
In our increasingly online world, where people communicate using 140-character tweets and Instagram photos, the humble book is still one of the best ways to
LinkedIn is one of the oldest social networks. It’s often not even mentioned when people talk about social media, but it is a social media
Last year, I presented a session at the MFAA (Mortgage & Finance Association of Australia) National Convention, talking about how to use online video to
Whatever your role in your team, you’re there because of your expertise – and some people value and recognise that expertise. But that’s probably limited
Differentiation is a crucial factor for success in our fast, flat and free world. But you can’t just be different from everybody else and hope
Have you noticed it’s getting harder to get noticed? In the past, when a customer wanted to buy something important – whether it was insurance,
My friend Melvin Yeo is a lawyer. And he’s an amateur. I don’t mean he’s an amateur lawyer. Far from it – he’s a highly-respected
© Copyright 2024 Gihan Perera