Mortgage Brokers: Easy Video Marketing to Get More Business


If you’re a mortgage broker, you know your clients are using the Internet for their research, and if you can demonstrate your expertise, they are more likely to choose you. One of your most powerful tools is online video (and yes, it’s not just for silly cat videos on YouTube or $4.5 mil...

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How Medical Practices Can Build Greater Trust to Attract Patients


If you’re running a medical practice, you might see medical tourism as your mortal enemy, but there’s no denying that it’s a growing industry, and is even pioneering some innovative systems we can all learn from. Gaining trust is one of the biggest challenges to medical tourism, an...

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5 Easy Ways to Score More Referrals, Renewals, and Repeat Business


I was speaking recently to a group of real estate professionals about how to use their Web site (and other online marketing tools) to get more repeat business, more referrals, and more renewals. Most people think online marketing is just about getting new leads. But if you use it for referrals, ren...

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Get Reviews From Happy Customers


When we travelled to Europe recently, we stayed at some wonderful hotels in Paris, Florence, Lucca and Siena. These were not well-known hotel chains, but boutique hotels that reflected the character of the towns. When we returned home, I went to TripAdvisor to write glowing reviews of them all. Befo...

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Customers Helping Customers


It’s not unusual for gyms to post motivational quotations and ideas on their walls and notice boards. And the smart gyms are doing the same thing online now – with things like an e-mail newsletter, blog, or Facebook page. But I particularly like what Stadium Fitness, one of my local gyms, has do...

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Book Review: The Lean Startup – by Eric Ries


In this book, Eric Ries proposes a model for managing something that traditionally has been seen as somewhat unmanageable: an entrepreneurial startup business. It’s a good read, even if you’re not in a startup business, but want to use the same ideas for managing a new project, product l...

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Connected, by Nicholas Christakis and James Fowler


I first came across this book when I read of a study that found your weight was more affected by the people around you than by your individual diet or fitness program. This study is just one of those reported and discussed in this book, which is a fascinating account of how we are inter-connected. I...

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