What Problem Will You Solve?
Jaime Casap, Google’s Education Evangelist, said this: “Don’t ask kids what they want to be when they grow up. Ask them what problem they want
12 July 2016
Blog
Customers: How to Have More of Them
I’ve just finished reading the book “Disrupted”, the true-life story of Dan Lyons, a 50-year-old journalist who loses his job at Newsweek and decides to
21 June 2016
Influencers are Everywhere
Natalie Tran operates one of Australia’s most popular YouTube channels. In 2009, in the early days of YouTube, she was Australia’s most popular YouTube channel,
1 March 2016
"What If This Was More Social?"
My partner Nikki’s daughter, Abbey, is just starting Year 12 at school this week. I help her with her Maths and Chemistry study, and she’s
2 February 2016
Give Them The "Lite“ Version
Summer in Australia is a great time for live sporting events, and over the Christmas break, I went to see a Twenty20 cricket game and
5 January 2016
Workplace Trends
Successful leaders need to know how to lead in modern workplaces, with more flexible work arrangements, technology that boosts productivity, the mix of personal and
16 September 2015
Customer-Centric Innovation
When most organisations think of their customers, they think only of doing things for them. That’s good, because it means you focus on serving them.
15 September 2015
How to Be Creative In Pricing Your Products
A number of factors will affect the way you price your products and services. One factor that most businesses don’t consider is who will eventually
24 August 2015
Five Easy Ways for Local Governments to Engage Their Community Online
The Internet has made it so much easier now for organisations to connect with their “customers”, and for local councils this means engaging with their
21 May 2015
Real Estate Agents: Turn Your Letterbox Drops Into Client Magnets
Many real estate agents still use old-fashioned letterbox drops to promote their services. Why? Because they work! But are they working as well as they
7 May 2015