I recently presented the opening keynote at the Australian Private Hospitals Association (APHA) Congress in Melbourne, the annual event that brings together leaders from Australia’s private hospitals. My session, called “Healthcare Trends and Innovations in a Connected World” looked at the future of healthcare in Australia, especially as it applied to private hospitals.
I was delighted to see the APHA embracing social media during the conference, including a conference app, regular updates to its Facebook page, and an active Twitter backchannel for the conference (click the picture for a larger version):
As a result of this initiative, delegates actively participated in the presentations by tweeting their takeaways, which reinforces the message for themselves and assists others. Here are some sample tweets from delegates during my presentation:
People with a voice, having influence and making a difference – will become the new powerbrokers says @gihanperera #aphacongress
— Lisa Wylde (@Lisa_Wylde) March 22, 2015
.@gihanperera borrows from Einstein to nail the changing health landscape, questions are the same, the answers are different #aphacongress
— Stuart Giles (@stuartgiles01) March 22, 2015
Patients are becoming more like consumers and customers. They are looking at the entire experience says @gihanperera #aphacongress
— Lisa Wylde (@Lisa_Wylde) March 22, 2015
.@gihanperera borrows from Einstein to nail the changing health landscape, questions are the same, the answers are different #aphacongress
— Stuart Giles (@stuartgiles01) March 22, 2015
Great opening to #aphacongress from@gihanperera Enjoyed the idea of "that's not a bug, it's a feature
— Heath Priestly (@PriestlyHeath) March 22, 2015
Immediately after my presentation, APHA also recorded a short interview with me about how their member organisations can stay ahead of the game, particularly with technology and social media:
A more detailed review of the Congress is available on the APHA Web site.
