With videoconferencing, online meetings, telepresence and other collaboration technology gaining traction, does that mean the in-person conference is obsolete? No – not by a long way! But its role has changed. Here are 10 trends affecting our professional and personal lives, and how conference organisers take advantage of them:
- Networking is not enough. Your attendees want to make strong connections and build lasting relationships.
- Their thinking starts before they arrive. Help delegates with better preparation so they make the most of the conference.
- They are not just attendees sitting silently and listening; they want to be active participants in co-creating the conference.
- They don’t come to the conference for more information. They want actionable insights that make a lasting difference.
- They don’t want you to work at keeping them entertained and engaged; they want a conference that flows effortlessly.
- Gadgets and gizmos don’t impress anymore, unless they are transformational tools that enhance their experience.
- They want to take their corridor conversations inside, and actively take part in in-session collaboration.
- There are other places where they can learn new skills. They want the conference to shift thinking instead.
- A conference isn’t a one-off event. It can now be an integrated part of their entire journey.
- Online events aren’t the enemy of in-person conferences. They can enhance and extend the overall experience.
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