Find Your Disruption Pressure Points

You might be sick of hearing about “disruption” in every industry. And that’s no surprise, because examples abound: Uber disrupting the taxi industry, Netflix disrupting movie rentals and cinemas, Apple disrupting the music industry, and so on. In fact, Accenture’s Technology Vision 2016 report suggested most Australian business leaders expected their biggest threats would come from outside their industry.

How do you prepare for this uncertain future, where the rug could be pulled out from under you at any moment?

Of course, it’s impossible to predict exactly what will happen, but you can prepare for the future by knowing the weaknesses and vulnerabilities – the disruption pressure points – in your business.

Broadly, the world is becoming “Fast, Flat and Free”:

  • Everything is moving faster than ever before
  • We’ve broken down hierarchies and barriers
  • Things that used to cost a lot now cost a lot less

If you want to know what could disrupt your business, look at the opposite of Fast, Flat and Free: Slow, Bumpy and Expensive. If you do anything that’s slow, bumpy or expensive, beware!

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This is an extract from an article I published in Proctor, the magazine of the Queensland Law Society.

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