Are You Really Solving Customer Problems?


I was recently in Melbourne, delivering the opening keynote presentation at the AHRI (Australian Human Resources Institute) National Convention. These are senior leaders and managers in the HR space in Australia, and one of the questions they ask is:

“How do I make sure that HR stays relevant in this fast changing world, where jobs are changing, careers are changing, and the nature of work is changing?”

My first answer is the answer I give everybody, in every industry, and in every role: Make sure that you’re solving problems – ideally, your end customer’s problems.

Being fit for the future is all about understanding what problems you solve for your customers, your clients, your team members, your employees, and your other stakeholders. And ultimately, it’s got to be about solving external problems, whoever “customer” means for your business, in your role, and in your organisation.

So, if you want to be fit for the future, solve their problems!

Even if you have a purely internal role, the best way you can future-proof your career and team is to focus on solving your customer’s problems.

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