Ask The World

In our social, mobile, and highly-connected world, the best people to solve your problems could turn up in the most unexpected places. Don’t just turn to the people you already know. There’s a whole world that’s willing to help. Reach out to them, and you tap into endless talent, skills, and expertise.


Here are five key differences between established and disruptive organisations when it comes to finding resources: Let’s look at these from the bottom up:

  • Own vs Share: The old model was to own as many resources as possible (in fact, these are the things that appear on your balance sheet as “assets”). In the new model, you share things rather than owning them, because that keeps you nimble and flexible.
  • Suppliers vs Freelancers: Instead of dealing only with a few “preferred” suppliers, disruptive organisations often use freelancers (also known as the gig economy or sharing economy) for specific skills in narrow areas of expertise.
  • Specialists vs Crowd: Established organisations value specialists who have earned their stripes in traditional ways (such as education and reputation). Disruptive organisations know they can find the right expertise everywhere, and reach out far and wide for it.
  • Partners vs Community: When creating even stronger relationships, established organisations find partners they can work closely with. Disruptive organisations do value partnerships, but are also willing to sacrifice the closeness of the relationship to get the diversity of a wider community.
  • Local vs Global: When established businesses want to create new relationships, their go-to approach is to reach out to their inner circles. Disruptive organisations recognise that the best new relationships might be at the edges of their existing networks.

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