Turn Your Products and Services Into Experiences
It’s easy to think you offer unique products and services, but in today’s world, you’re probably wrong. It doesn’t take much for a competitor to
18 August 2015
Blog
Create a Better Buying Experience
Marketers are always looking for creating better experiences with their products and services. But there’s another experience that matters to your customers as well: The
27 July 2015
Four Ways to Prevent Problems Rather Than Fix Them
Are you constantly having to fix problems in your business? Even if they are minor, they take time, cost money, shift focus, and tarnish your
19 June 2015
Travel Agents: Help Clients Get More From Their Smartphone
Many of your clients will be travelling with an iPhone, Android phone, or other smartphone. Even savvy phone users who use it regularly at home
8 June 2015
Five Easy Ways for Real Estate Agents to Stand Out with Compelling Experiences
In today’s business market, where you’re not only competing with other agents but with clients using the Internet to sell directly, you can’t rely on
23 April 2015
10 Innovative Ideas for Travel Agents
Some travel agents think the Internet has destroyed their business because clients now have access to everything online. However, smart travel agents are using their
26 March 2015
The Busy Adviser’s Secret to Lifelong Clients
With the ongoing back-and-forth debates in the Senate about FoFA, we still don’t have a final outcome for the legislation. But one thing we do
26 February 2015
Private Hospitals: Stay Ahead of the Game with Better Patient Experiences
Private hospitals and other healthcare facilities are facing a number of challenges – including budgetary pressures and reduced AR-DRG funding, the constant need to upgrade
20 February 2015
5 Easy Ways to Score More Referrals, Renewals, and Repeat Business
I was speaking recently to a group of real estate professionals about how to use their Web site (and other online marketing tools) to get
19 August 2014
There’s No U in QANTAS
Ever since American Airlines started its frequent flyer rewards program in 1981, many other businesses have followed suit, with some form of rewards for frequent
23 June 2014
