Five Easy Ways for Real Estate Agents to Stand Out with Compelling Experiences


In today’s business market, where you’re not only competing with other agents but with clients using the Internet to sell directly, you can’t rely on what used to work for you ten – or even five – years ago. To continue to succeed, offer compelling experiences to your c...

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10 Innovative Ideas for Travel Agents


Some travel agents think the Internet has destroyed their business because clients now have access to everything online. However, smart travel agents are using their expertise, knowledge and insights to use the online world to create more compelling experiences for their clients – which means ...

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The Busy Adviser’s Secret to Lifelong Clients


With the ongoing back-and-forth debates in the Senate about FoFA, we still don’t have a final outcome for the legislation. But one thing we do know is that advisers will have to do more to provide ongoing services to clients. In an environment where clients have more choices and information th...

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Private Hospitals: Stay Ahead of the Game with Better Patient Experiences


Private hospitals and other healthcare facilities are facing a number of challenges – including budgetary pressures and reduced AR-DRG funding, the constant need to upgrade technology, and increasing competition (especially with incentives for public hospitals to admit private patients). In th...

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5 Easy Ways to Score More Referrals, Renewals, and Repeat Business


I was speaking recently to a group of real estate professionals about how to use their Web site (and other online marketing tools) to get more repeat business, more referrals, and more renewals. Most people think online marketing is just about getting new leads. But if you use it for referrals, ren...

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There’s No U in QANTAS


Ever since American Airlines started its frequent flyer rewards program in 1981, many other businesses have followed suit, with some form of rewards for frequent customers. This is not surprising, because such programs have been proven to work. But most of them don’t make the most of this oppo...

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