You already know how important it is to understand your customers now – who they are, what they want, and how they engage with you. But what if you could also predict what they’ll want next? With AI and data analytics, you can! When you can see where your customers are heading, you can be there for them.
In this interactive online presentation, I’ll show you how to tap into real customer patterns and behaviours to understand their intention, anticipate future needs, and tailor experiences.
Some key topics from the session:
- Personalisation, customer intention, and one-to-one marketing in customer experience (CX)
- How AI enables the return to ‘corner store’ individualised experiences, but at scale
- Why a people-first, technology-second approach is essentiatl
- Understanding possible problems and risks that arise when using AI
- Importance of governance, accuracy, and ownership in customer-facing AI
- How organisations are using predictive analytics right now
- Hyper-personalised marketing to enhance the buying experience
- Leveraging predictive AI in operations and support to enhance CX
- Addressing risks and governance for AI
- Why you don’t need a Chief AI Officer!
You can watch the recording here:
