Finding new markets or a competitive advantage can help you expand, but it’s not easy. AI can help you identify market trends, find opportunities for strategic partnerships, and leverage your unique strengths to accelerate your business growth.
I was in beautiful New Zealand last week, speak... 
There are two ways to leverage AI for yourself and your team: One that’s slower but more powerful, and the other that’s faster but more superficial. You can use both, but it’s important to know which is which.
It’s peak conference season here in Australia, and I recently wen... 
One of the most powerful business uses of AI is to enhance your customer experience – at every step of the customer journey, from brand awareness to the buying experience and through to loyalty and creating lifetime value. Whether you’re a leader, a business owner, or a marketing profession... 
Customer experience matters now more than ever, and customers want you to deliver a personal, tailored experience. It’s no longer good enough to treat all customers the same, or even break them down into broad segments. Now, you can use AI to engagement each customer individually, to foster d... 
AI is not new – I’ve been working in AI and following its growth for more than 30 years. But in the past, you needed a significant investment – in time, money, technology, training, and workflow – to use AI in your organisation. Now, tools like ChatGPT have fundamentally cha... 
In a fast-paced world, we all need to make better decisions, faster. AI can help, but don’t delegate all your responsibility to the machine! Instead, learn how to leverage AI for valuable insights and better analysis to streamline your decision-making process – while staying in control.... 
I’ve been talking about artificial intelligence in healthcare for years, but the launch of ChatGPT was the tipping point that made it mainstream. Now everybody’s talking about it, and many leaders are actively exploring it for themselves, their teams, and their organisation. But it̵... 
AI is a powerful tool, but only if you and your team use it responsibly, safely, ethically, and effectively. And it’s evolving so fast you can’t rely only on rules and policies – you need to trust your team members to exercise good judgement and use AI wisely.
There’s a lot... 
One of the most powerful uses of AI is to enhance your customer experience – in every step of the customer journey, from brand awareness to the buying experience and through to loyalty and creating lifetime value.
Are you using AI to help your customers?
Recently, Google has introduced a new... 
In today’s professional workplace, getting ahead means working smarter, not harder. That’s where AI comes in. From chatbots that answer routine questions to intelligent scheduling software that optimises your workday, AI technology is transforming the way we work and boosting productivi... 8 Windich Place,
Leederville WA 6007,
Australia
Phone: (+61) 2 8005 5746
E-mail: gihan@GihanPerera.com
© Copyright 2023 Gihan Perera. All rights reserved.
